Do you understand the purpose?
Many companies talk about mission, vision and values but do we really understand what they are. We can start by inquiring into what we mean by mission anyway. It is very hard to focus on what you can not define, right? And my experience is that there can be some fuzzy thinking about mission, vision and values in some organizations.
Most organizations in today's world have mission statement, purpose statement, official visions, and posters printed with the organization's values. But precious few of us can say that our organization's mission statement has transformed the company. And there has grown an understandable cynicism about lofty ideas that do not match the realistic organization life.
Companies mission, vision and values can not be apply to just the main purpose of the business “be profitable” it should also include the organization's most valuable resource, the employees. Is very important that employees at all levels understand the company mission and vision, it will provide employees with directions and purpose of doing things. We can have very talented employees but if they don't understand the purpose, then, we can not expect a lot from them.
