Fruits are lauded for their excellent nutritional value and nice, pleasing taste. However, who would have thought that some well-known products that use fruity brand names are not even dealing with fruit business.
Apple
Apple Inc. is an American multinational company that develops, manufactures, sells and supports computer and electronic products. Apple's famous products among others include Mac personal computers, iPod and iPhone. It is said that the name “Apple” was given by the company's co-founder, Steve Jobs as apple is his favorite fruit and he had worked in apple orchard during his student years.
Banana
Banana Republic, a subsidiary of Gap Inc., is an American company that focuses on chain outlets selling clothing and accessories. It has more than 500 outlets all over the world. Actually, the original Banana Republic was founded by Mel and Patricia Ziegler in late 1970s. The concept of the product was based on safari and travel themed apparel. Nevertheless, the name Banana Republic was given by the founder based on the banana producing Central American countries for their extreme dependence on the US fruit companies and distributors.
BlackBerry
BlackBerry is an electronic communication device developed by a Canadian corporation, Research In Motion (RIM). Besides being known for its ability to send and receive e-mails in wireless network, BlackBerry also supports the normal PDA applications, web surfing and telephone capabilities. Initially, Lexicon Branding Inc. was involved in naming the product developed by RIM. The staff of Lexicon thought that the tiny buttons on the devices look like tiny seeds in a strawberry. In the end a more appealing name - BlackBerry was agreed upon.
Mango
Mango MNG Holding, SL. is company that is involved in designing, manufacturing and distributing clothing and accessories for women through its outlets called MANGO/MNG. Since it opened its first outlet in Barcelona in the early 1980s, this Spanish chain has currently opened more than a thousand outlets worldwide. What's more, MANGO/MNG is widely known for its affordable and fashionable apparel. Apparently, the name MANGO came about as it represents the freshness of the products offered and after all, the word mango sounds just delicious.
Orange
Orange is a brand name used initially by the France Telecom for its mobile network operator and internet service provider as well as its subsidiaries. It has become a well known mobile network operator in most parts of the Europe. The name was chosen based on the color of the fruit which represents bright future and direction as well as a strong feng shui for the corporation.
