Nike:“To be the world's leading sports and fitness company.”
Businesses need to make a profit
This one of the main objectives of a business. With out making a profit there would be no point in running a business.
Businesses need to survive
This is mostly the objective for a business in the first year or two staying a float in a completive market is hard and can take a lot of money and effort and there for companies who are not making much money can go bankrupt.
Businesses need to grow in size
Businesses need to grow in size to make them bigger and better to accommodate for the population growth. They could maybe open up more stores or get a bigger factory.
Businesses need to increase their market share
Increasing their market shear mean to the business that they can stand there ground with out being over ran but enough business and become a strong company. To do this they could expand into other areas of the market.
Businesses need to increase their turnover
Increasing their turnover means that they have more money coming in to improve their company like buying better equipment .
Businesses need to gain (and maintain) a good reputation
Getting a good reputation is crucial to a company meaning they can advertise less and waste less money. In the case of Nike they hardly ever advertise only really if a new product comes out.
Businesses need to maximize customer satisfaction
The more the customer is satisfied with you product the more the will buy it or another of your products and tell other people.
Stakeholders
A stakeholder is someone or an organization that can affect the businesses but doesn't own or physically control the company. For example if the U.K. government were to say that bananas where banned the banana companies would lose a lot of turn over and there for go bankrupt.
