Business success is certain with application of common sense, like brain storming sessions to identify newer ways to adapt business proposals to suit society at large.
“Common” is ordinary and the “sense” is wisdom.
Many a time people will accept the term common sense for general knowledge! It seems to be true, but not so!
General knowledge
This means knowledge about almost every thing in the universe - past, present and future! This includes knowledge about objects, science and spirituality... history, art, social sciences and more. This is about a skill equivalent to a mobile encyclopedia!
Common sense is not general knowledge!
Instead, it is a wisdom developed out of reasonable, logical and rational thinking, having a sound knowledge base to apply for a coherent and consistent analysis to bring out a valid idea!
So, common sense is different from general knowledge which is talking about voluminous and boundless knowledge! Common sense has sound base to analyze a subject at a single point in a thorough way. It is like dismantling an engine part by part to see it thoroughly to identify the problem and the solution thereof.
Common sense is sharper!
So, commonsense is not about wider knowledge, but about a sharper knowledge that will create sparks when discussed.
When you take up a single point for a discussion, you will bombard the participants with questions. The discussion will go to the basic level or say atomic level so that the logical analysis will release information that will result in an idea.
That could be a sparkling idea; no one has thought of so far or no one might have tried to use that in an innovative way. This could be product, service, concept or a part thereof to produce a highly valuable device, process or a business tool!
Invent something new!
Inventions are emerged out of such thinking by a group of people in a company. Such new business concepts are used to develop a concrete business proposal.
Innovate with existing ideas!
Innovations are changes made in the existing product or formula to offer a revolutionary benefit to the society. A simple change in the design of the product may give a lot of comfort to the end user.
Industries have a permanent research and development wing to invent or make changes in their business components.
Business success!
Business success is certain with the application of common sense, with brain storming sessions to identify newer ways of business proposals suitable to the for the society at large. While general knowledge is a collection of knowledge, common sense is an operational tool for development of business.