Portland Cottage Caribbean Cuisine
123 Street
Camden, NJ 08101
July 23, 2002
Brendan M. Belcher
P.O.Box 123
Camden, NJ 08103
Telephone:
856-123-4567
Copy No. 1
Statement of Purpose
Stava Investments a seeks to contribute to the transformation of the cultural and physical landscape of Camden City with the development of habitable properties and the introduction of a restaurant featuring Caribbean Cuisine. We seek all the funding that is necessary to bring this idea to fruition. We estimate that this funding is $150,000.00. All funding will be used to purchase a mixed use structure and complete the appropriate renovations. A portion of the monies will be used to furnish and purchase the equipment and items needed to develop and open a take out restaurant and later a dine-in restaurant and gift shop boutique. It is expected that the business will produce a profit in the first year and increased profits are expected in subsequent years assuring a timely payback of the loan.
Company Background
Brendan Belcher, a native of Camden city saw the immense potential of the city within each abandoned building. He felt that with appropriate management and direction the abandoned squalor could be transformed into vibrant places of residence and business. With the state of New Jersey's renewed interest in the development of the city, the time was appropriate for reinvestment in Camden City's future. Stava Investments a real-estate investment company, founded in June 2002, was born out of the desire to improve and enhance the cultural and physical landscape of Camden City.
Currently there is an absence of dietary variety within the city of Camden. Research has indicated there are few cultural restaurants within the city. There is one soul food restaurant and one Mexican restaurant within 10 minutes of the proposed location. With the development of the city there will be increased activity and interest in the city. A variety of properties can be rehabilitated, sold and/or leased to prospective buyers and renters. Within one of these properties Portland Cottage a take- out Caribbean restaurant will be housed. As the city continues to flourish with the aid of the state and city governments it is anticipated that it will ultimately return to its former place of prestige. After Portland Cottage has been established it will be expanded include a dine- in restaurant that offers the taste, charm and ambiance of the Caribbean.
Mission Statement
Utilizing abandoned property to create habitable living and office space for the residential and business communities of Camden City and to provide access to the only restaurant featuring healthy, authentic Caribbean Cuisine available in the city of Camden. Our efforts seek to contribute to the overall development and revitalization of the city
Description of Business
Our endeavor is a double pronged approach. It is an investment in real-estate as well as the restaurant industry. We wish to acquire a mixed use structure in order to establish two separate vehicles for generating income and fulfill our mission statement to provide shelter and food for the people of Camden City. After renovating the appropriate site we will offer apartments for rent and open a take out restaurant.
Portland Cottage the name of the take out restaurant will give us an opportunity to place emphasis on the menu. A take out restaurant will not require a large amount of space or personnel. The structure will not require tremendous upkeep. We will offer guests modest seating arrangements. It will be our opportunity to introduce ourselves and our food to the city. We will offer a taste of what is to come and later a sample of what is available. Our hours of operation for Portland Cottage will be as follows:
11:00am-10:00pm M-Th, 11:00am-1:00am F-S, CLOSED-Sundays.
We estimate the structure will be ready and open for occupation in July of 2006 with Portland Cottage opening for business in September of 2006. Our current investor is Brendan Belcher. He will act as manager and buyer.
The Unique Concept
After Portland Cottage has won the support and interest of the community it will expand to form Jackson Bay an intimate experience in Caribbean Cuisine featuring authentic recipes from the island of Jamaica. Jackson Bay will offer the same items as Portland Cottage however it will be strictly a dine-in restaurant. Those who are in a hurry can continue to order take out from Portland Cottage.
Jackson Bay will be decorated with the look and feel of the Caribbean. It will feature paintings, sounds and definitely the taste. A dimly lit restaurant decorated with soft candles at each table and paintings with scenes from the Caribbean. It will seek to transport guests via their dining experience from the shores of Atlantic to those of the Caribbean Sea. Ultimately we will feature three stores, the third of which is called Portland Point which will offer the sale of genuine artifacts from the Caribbean, such as clothing, jewelry, art work and food items.
