One thing that is constant for sure and that is change. In the past business was organized from many restless nights by planning and organizing strategies. Today, the internet has caused business to become more of a structural force of nature. Globalization is the up-scale process of making a living. Business has shifted to becoming integrated and inter-dependant in the world-wide economy arena. Business to business (B2B) relationships has tipped the scales in comparison to business to consumer (B2C) relationships. Because of the supply chain, which is the force used to transport products and services from one destination to an end product (B2B) and (B2C) relationships are taking form. The supply chains of (B2B) relationships differ in many aspects and each has different contributions to the supply chain regime.
Each business outlet has a responsibility to ensure that transactions of the organization are conducted in a proper fashion. Through the process of supply chains, business form strategic relationships in an effort to effectively move products and services of the organization from one venue to another (Schneider, 2004, p. 207). Following these processes is the stage referred to as the supply chain. Products and services include the following phase's relative to design, promote, produce, market, delivery each branch provides a structure for the product or services rendered. The (SCM) or supply chain management aspect of the organization bears the responsibility of making sure the consumer gets the best possible price in comparison to the competition. Officials in management have the capabilities to identify the publics which are the best suitable clients for the organization. Business practices are performed in a challenging and competitive environment as business situations continue to evolve. Process should be stream-lined to fit the customers request and expectations. Supply chain management involves managing sound relationship with business partnerships.
Relationships between businesses via web-sites are commonly referred to as (B2B). To understand these practices better consider a company that sells discounted mortgages. One example of this type of enterprising relationship can be viewed here.
(B2B) sellers are familiar with the techniques involved in offering a product that is in-line with the customer needs. During this complicated process the importance of identifying a selective group of clients is the initial step to selling a product (Schneider, 2004). Companies use leverage to transmit a message by way of producing the most cost effective design. For example, mortgage auction web-sites give companies a cost efficient way of disposing of government repossessed, dilapidated, or otherwise discounted homes. These businesses provide software for bidders and sellers and offer a wealth of knowledge relative to on-line auctions .Companies has the opportunity to invest in a particular geographic location that share in personal areas of interest. Companies are also capable of capitalizing on interest by offering virtual web-sites to customers and suppliers. The world-wide webs serve as a productive form of communication.
Referred to as (B2C), or business to consumer transactions frequently occur on the web. Businesses often sell products or services to individual consumer during this type of relationship (Schneider, 2004). Sales in this sector are continuously increasing as a result of rapid growth potential. Businesses to consumer relationships are inter-related with electronic (2008) and are generally linked to financial institutions and several other different types of business practices. B2C are stemmed from internet marketing. The larger types of B2C companies have existing intermediaries which include informers and brokers. Informers lists web-sites information based on the goods and services that the site provides.
Although B2C verses B2B relationships have challenges, both provide some advantages to the publics. One challenge is to provide an avenue of traffic in an effort to sustain the dedication and commitment to the customer (2008). For example, the advantage acquired from B2C is such that e-commerce includes pricing which may fluctuate with the economy, shopping conveniences can be expedited for convenience, integration is incorporated with the website, and options in telecommunication provides a lightning speed experience. The e-commerce environment when managing e-business relationships reduce cost requirements and time with customers transactions, trade is increased over geographic locations, and new buyers and sellers can be easily located on given basis for statistical data.
According to Gunasekaran, A and Cheng T. supply chain management has been constantly making improvements in competitiveness between B2B and B2C operations. Businesses are gaining momentum and receiving recognition on web-sites following these relationships. B2B and B2C web sites have their differences and yet each are reaping the benefits of the competitive advantage and improving the growth potential of the organization. Furthermore, web sites are gaining partnerships and alliance to achieve their goals. Issues of cost and integration are no longer a factor in the efforts to maintain loyal and dependable customer relationships-commerce environments have the capability to achieve speed and flexibility. In contrast, a considerable cost lends a great deal of respect and attention to receive an integrated supply chain with the assistance of a pretentious web-site. Based on the fact that B2B and B2C websites improves operational performance the supply chain management are responsive towards these techniques.
