| Bizcovering > E-Commerce |
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How to Create an E-Commerce Site |
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by Zocklor, Jun 10, 2008 |
Every aspect of creating, monetizing, and maintaining an e-commerce website. |
What You Will Need- $100
- HTML editor (preferably Dreamweaver)
Steps- Sign up at forums.digitalpoint.com, and paypal.com if you have not already done so.
- Visit hostgator.com to purchase your domain name and sign up for their hosting baby plan. This will cost you $15-25 to start out.
- Go to the Business section of DigitalPoint and navigate to Design, there you will have a template built. For my first website I paid Adrian $60, and was very pleased with the results. However, you can also choose to have one built by one of the less skilled designers for about $10. Make sure that you describe the theme of your site to the designer so the colors are appropriate for your niche.
- You will need to have the designer “splice the PSD” for you if you do not own a copy of Adobe Photoshop
- You will need to take the template and modify the text and links to create your index
- From there, create and link each of your pages:
- A Links page for link exchanging
- A Purchase page for customers to select their item(s)
- A Contacts page which will contain your information
- A Products page which will give detailed info about the product you're marketing
- Ensure that as you are creating the homepage text you use your targeted keywords to maximize SEO (search engine optimization). Good search engine rankings will dramatically increase your sales. Remember though that it is important that you do not just spam the keywords, you need to entice your viewers into making a purchase.
- You will need to log into Paypal and upgrade your account to a business account so you are ready for sales
- Create buttons via Paypal for your specific item prices to make checkout easier for your customers
- After the buttons are uploaded to your purchase page, you are ready to begin drawing viewers to your site. Firstly, you will want to link exchange with similar sites. You will want to visit the Link Exchange section of DigitalPoint and create a new thread offering trades with the links page of your new site.
- You will want to pay for PPC (pay per click) advertising to your website as well. This can be done by singing up at one of many affiliate sites (especially adsense.com) and choosing good keywords for your ad.
- Visit Google and Yahoo and upload your site to their databases. Http://search.yahoo.com/info/submit.html http://www.google.com/intl/en/submit_content.html
- To protect against Internet fraud you will want to call your customer's Paypal phone number before shipping your product
- Lastly, you will want to befriend your local banker. . . there still may be fraud if you are dealing with virtual commodities or the like. He can help you if things get out of hand, as what often happens.
- Be prepared for the orders to start coming in; if you don't deliver quickly don't expect to receive many more, even with all of the advertising and development
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