If you're have an online store, then you must get customers. How do you get customers?
You must advertise. You must have a means of communicating with your customers.
Your website is a means of communicating with your customers.
You can also communicate with your customers or your potential customers by writing classified ads, display ads, email ads, by link exchanges, by writing press releases if you think your company, products or services are newsworthy.
You can also communicate with your customers by keeping your website up-to-date with information that you think your customers might like. Articles. News in the areas of interested to your customers--business news, fashion news, literary news, etc.
You can also have a portal for customer commentary, testimonials, etc. You can also include a forum on your website. Bravenet.com provides a free forum.
If you're selling children's toys for example you can also include puzzles and activities that allow customers and/or potential customers to participate in your websites. This helps to keep customers coming to your website if you have puzzles and activities to interest them.
Newsletters are also excellent to send to customers and potential customers. These newsletters should contain articles and interesting information along with your company and product advertisements. You can also advertise in other company's newsletters.
Freebies and incentives can be offered to your customers. Freebies and incentives with purchases. And also you can link to freebies websites. Discounts are also incentives to purchase.
Many incentives are customer appreciation incentives. These help customers to want to buy your company's products. For example, if you're a travel company, you can offer travel discounts and coupons. You can also offer free travel ebooks. You can have articles on free travel information. You can also keep up-to-date on travel information. In addition, you can have an affiliate program similar to The Reservation Company. This is also a customer incentive, in that customers can also earn money by joining your affiliate program.
