What is innovation? What is true innovation? And how do we get ourselves there?
Innovation is all but an art. It's more like magic and luck than those sets of procedures. Here are some tips and tricks to towards being innovated…
Don't Worry, Be Crappy
An innovated person does not worry about presenting the “perfect” product. If a company waits until everything is perfect, the product will never be shopped and marketed. We can always jump some curves, and the market will accept imperfections. (eg. Software release which always have patches after the official release and revision of newer versions ).
Jump To The Next Curve
Too many companies fight it out on the same curve and the same arena. For example, if they're Daisy-Wheel printer companies, they may think that innovation means coming out with a dot-matrix printer. But, true innovation means they should be investing on laser printers. True Innovation happens when the company jumps to the next curve, or even better - invent the next curve or wave.
Think Digital, Act Analog
Thinking digital means that you should use all the digital tools at their disposal to create great products. Acting analog means remembering that the purpose of innovation is not cool products and cool technologies, but Happy People.
Don't Be Afraid To Polarize People
Attempting to appeal to every demographic guarantees mediocrity. Instead create great products that makes segments of people very happy - and fear not if those products makes other segments unhappy. You can never make everybody happy, that's the bottom line.
Never Ask People To Do What You Wouldn't Do
Suppose you invent the world's greatest mousetrap, but the customer needs a Ph.D to set it and get it working. No one at your company would jump through those hoops - so, don't expect customers to, either.
