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What is Life Insurance?

Life insurance is a guarantee that your family will receive financial support in your absence. In one sentence, life insurance provides your family with a sum of money if unfortunately something happen to you.

In addition to serving as a protective cover, life insurance acts as a flexible money-saving scheme, which empowers you to accumulate wealth-to buy a new car, get your children married and even retire comfortably.

Need for Life Insurance

Today, there is plenty of investment options for a person to choose from. Modern day investments include gold, property, fixed income instruments, mutual funds and of course, life insurance. Life insurance is a unique investment that helps you to meet your dual needs - saving for life's important goals, and protecting your assets.

Let us look at these unique benefits of life insurance in detail.

Asset Protection

From an investor's point of view, an investment can play two roles - asset appreciation or asset protection. While most financial instruments have the underlying benefit of asset appreciation, life insurance is unique in that it gives the customer the reassurance of asset protection, along with a strong element of asset appreciation.

The core benefit of life insurance is that the financial interests of one's family remain protected from circumstances such as loss of income due to critical illness or death of the policyholder. Simultaneously, insurance products also have a strong inbuilt wealth creation proposition. The customer therefore benefits on two counts and life insurance occupies a unique space in the landscape of investment options available to a customer.

Goal Based Savings

Every human has some goals in life for which they need to save. Suppose for a young, newly married couple, it could be buying a house. Once, they decide to have children, the goal changes to saving for the education or in later days marriage of their children. As one grows older, planning for one's retirement and how to maintain same lifestyle after retirement will begin to take precedence.

Clearly, in your different life stage and therefore your financial goals change, the instrument in which you invest should offer corresponding benefits pertinent to the new life stage. And for that life insurance is very good investment. Life insurance is the only investment option that offers specific plans for different life stages. It thus ensures that the benefits offered to a customer reflect the needs of the customer at that particular life stage, and hence ensures that the financial goals of that life stage are met.

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