Fast food workers are trained to ask you if you want fries. Do you think they are concerned with your daily potato intake? No, that is not it. This is called an up-sell and learning this simple sales strategy can help you increase the bottom line for your business.
What is an up-sell? It is the offer to sell your customer more products after they have already purchased something. The key is that this provides an opportunity to earn more revenue without additional marketing. Let us walk through a few examples.
Imagine that you are a florist and somebody orders a dozen roses. An up-sell offer might be something like the following “We have a special offer today. For only ten dollars more we can include a small teddy bear with your bouquet. Would you be interested?” The statement is quick, simple, and straightforward.
Realize that to be most effective with this strategy you must always be focused on your customer. Do not offer an up-sell of a product that is overly expensive or not a good match to the original product.
For example, if a woman were to buy a suit, a blouse might be a good up-sell, but not a lamp. Those items do not go together. Furthermore, a suit is not a good up-sell if the blouse were the original item purchased, because the price points are too extreme. An up-sell for a blouse might be another blouse, or a scarf.
By implementing a concise, logical and customer friendly up-sell strategy you can increase your profits while serving your customers. Do you want fries with that?
