Are you interested in working in the advertising field? Do you want to create an outstanding media ad campaign for clients and make a lot of money? I will help you accomplish these goals. Commercials and print ads must capture the audience's attention. Do you ever wonder why you were lured into watching or listening to a particular ad? The people who created the ad you tuned into used an unexpected approach.
- Use an unexpected approach because people tune out ads if they know what is coming.
- If you want to advertise a car on television, wait a few seconds before showing it. Create a commercial that begins with people having a conversation while they walk toward their car.
- Sell the marketable difference of the product or service you are advertising. Your ad must describe the features that make the product or service unique.
- Create believable copy for your advertisement. Your ads must have a message that is credible and fully explains what makes the product or service stand out from the competition.
- Use a short, memorable phrase.
- An outdoor ad should not contain more than ten words. Nobody can read an outdoor ad that has too many words. Your billboard ad should only contain a few words that are written in a large size. Images you display should be big enough to help viewers recognize your product.
- A great advantage to creating print ads is you have more freedom. You do not have to deal with the limitation of words imposed by an outdoor ad; furthermore, you can avoid the time limits imposed by television and radio spots.
- You have a grand opportunity to make your products and services stand out with ads you place in newspapers and magazines. Create a one-page print ad that fully explains your marketable difference. Your print ad should start with a brief headline that will grab readers' attention. You could write a headline that says, “John Doe Electronics Gives You Everything!”
- Do not create a television spot that lasts longer than thirty seconds. Your television spot should include a great video and a great voice that describes the video. For example, you could create a video of a man who practices diving.
- This video could begin with someone opening a door and pointing to the diver. After discussing the diver, the person pulls out a telephone.
- The audio feature could say, “Take a look at Billy Diver practicing for the Olympics. His dives are flat and smooth. He focuses on perfection. John Doe Electronics also focuses on perfection. John Doe Electronics has created a pocket-sized phone that provides twenty useful features. You can use the Internet and watch your favorite shows. To get the best phone, try John Doe Electronics.”
- Your radio spot should not last longer than sixty seconds. Use repetition because you have plenty of time and you cannot provide images.
- Do not forget to provide a creative rationale. Your campaign must include a written rationale that provides clients a reason for every strategy.
About the other
Todd Hicks owns Skill Development Institute, an enterprise that provides a keyboard typing lesson and academic study guide. He has a communications degree and lives in St. Louis, Missouri. Todd has also written many articles and posted them on his web site.
