Do you ever wonder why some ads work and other are a complete flop? Have you spent hours putting together an ad campaign that fell short in its response? The problem may not be the ad but where you placed it.
No matter how good your headline is, no matter how great your copy is, and no matter how wonderful your offer is, none of these matters if you run an ad where the wrong people see it or not enough people see it.
Your ad needs to be placed in a location where it will create targeted traffic. Does it make sense to place an ad about fresh lobsters in the realtor section of the paper?
You need to know who your target market is. Make a list of who they could be and write down what reasons would attract them to purchase your product or service. Keep in mind the kinds of things your market would be familiar with and are interested in.
This will insure that your ads reach the people who would most likely be interested enough to stop, read the ad and pick up the phone or visit your store.
If you're running a business ad, do not place it in the morning paper. Your response will be slim. Place your ad in a business publication where the browsers are already seeking a solution to their problem.
An alternative method is to rent a list and direct mail the decision makers within the specific companies you want to approach. Many people shy away from this because you may have to pay more to reach each individual. However, the bonus is that every single person you communicate with is a potential client.
What if you sell a product that relates to the general public such as food, clothes, home improvement, or electronics? Well, try these suggestions to give you an edge on your competition
First of all, don't place your ad on the left hand page. It's been tested and proven a dozen times; right hand side pages get a better result than left hand side pages.
Another tip is to place your ad in the early general news, as far forward as you can. Try to go for pages three, five or seven. Yes, it will be more costly but it is well worth it. An ad on these pages can generate a major increase in response.
When you are competing with so many to get your product in the hands of prospective customers you need to avoid as many mistakes as possible. Placing your ad in front of the right customers is one of the greatest mistakes to avoid and offers the greatest rewards.
