The best way to evaluate different methods of promotion in marketing is whether or not the methods are effective for your type of business.
What product and/or service are you marketing?
For example, if you're selling used books? What is the most effective method of selling used books?
Make a list of the effective selling methods?
Consignment shop
Sell online via Amazon.com, Ebay.com
Sell at flea markets/yard sells
Sell via your own website
Sell through online classified ads
Affiliate sales
Commissions sales
If you have very little in an advertising budget, then try to no cost or low cost advertising first. You should try the various means of promotion and find out which is the most effective for your type of product and according to your advertising, marketing, and promotions budget.
Once you find the most effective selling methods for your products, then you should focus on these. Of course, you can continue the other sales methods, but most of your sells work should be in the areas in which you are most effective.
Should you want to work in the other areas of sales and promotions, then you can hire according to your budget experts in these areas. For example, if you're most effective in writing classified ads for online and print markets, then you should focus on this method of sales.
If you know others who are effective at selling via consignment shops and/or retail sales then you should contact these experts. Instead of doing this work yourself, and you're not effective at this type of sales, then contact the experts.
Make a list of experts in commissions sales
Make a list of experts in consignment shopping
Make a list of expert in affiliate sales
Make a list of experts at product and business promotions article writing
Make a list of expert webmasters, for link exchanges
You should handle the aspects of your marketing in which you are the expert, and focus on this, then you can hire others, especially commissions and affiliate marketers who can work with you on the other forms of marketing.
