Viral marketing is the practice of taking some intial action to begin the advertising scheme, and then letting nature take its course, so to speak. It is essentially word of mouth advertising augmented occasionall with a product such as a viral marketing ebook. The idea is to offer a branded ebook for free on your website and then encourage people to pass it around, thus spreading your name and link about the web.
The first step in finding success with viral marketing ebooks is to write the book. Of course, it should be well written and on topic with your website. An ebook can be about any topic: business, cooking, parenting, or any other subject. It should be interesting and unique enough that people will want to pass it around to their friends.
In order for the viral marketing engine to work, you must brand your ebook. This means that you will include blurbs and links about your website and business several times within the ebook itself. You must be obvious to the readers, but not obnoxious.
After you have written your viral marketing ebook, you must offer it to the public. You can do this by posting it on your website prominently. A large “FREE” banner will attract attention. Some people make small websites or splash pages simply to market the viral ebook. Whatever method you decide on, you must get the ebook out to others. After that, the viral marketing ebook should spread from person to person, bringing you more and more traffic.
