Free advertising works, however it can be small and slow to begin with, however anyone should be able to advertise for little to nothing with the right information and motivation.
I advertise free, both locally and nationally. I make and pass out flyers, making sure to contact 50 people weekly locally, and it is really impossible to estimate how many people nationally I contact. I do have quite a few visitors to my website, and many calls and emails for information, so I know what I do is working.
I also make sure I network and make contacts with others who work from home. We all have something that someone else can use. For example, I use Avon products, I like them, but not enough to market them however, so I purchase them from a lady I network with. Others see items that I have, and like them, but certainly not enough to market them, and they purchase from me. One hand washes the other. I cannot live without toilet paper, therefore I purchase it ...will I ever market toilet paper? Unlikely. But why not purchase it from someone who supports my business? I am going to get it somewhere, right?
When a person contacts me to purchase something from them, I realistically want something from it, other than just product ... I would like a referral, a purchase, a contact. This is what makes the world go around!! You help me, I help you, we all eat and we are all happy!! Remember this as individuals contact you regarding their product...and remember to do something for them as well!