Is an Internet-based business really an Internet-based business when nobody's there to see it? Nope. It's just a website without visitors. Even if you have a brick-and-mortar business and you use a website to supplement your exposure, you are wasting money if you have a website with no traffic.
There are a few resources you could use to generate website traffic. Most of these resources are free and give you the option of upgrading for a small cost in order to increase your exposure.
A word of caution: please reconsider using mass traffic generators that say they deliver tens of thousands of “targeted” visitors. These may end up being little more than popunders that nobody really sees, or even bogus ip addresses. Take my word for it.
To your success!