Why should you throw away your old, reliable business card? A lackluster business card may be costing your sales.Your business card is one of the most important tools you have for successfully marketing your product or service. Unfortunately, most people don't take full advantage of this highly effective selling tool. Your business card design can sometimes make or break a deal for you. If a prospect sees a poorly designed business card, he or she may assume your product or service is equally inferior. Here are some ideas on how to create a business card that sells:
Always include a photo.
A business card needs to have visual impact in order to capture your customer's attention and get him to act. Depending on your product or service, you may want to include a picture of yourself or a photo of your product. If you're selling something highly visual such as jewelry, a photo of one of your products might be most appropriate. If you're selling a service such as a consulting business, a professionally made photo of yourself may be most compelling.
Have your business card printed professionally.
Your business card printing is too important to trust to anyone but a professional. Even though you might want to design your business card on a computer, let a professional printer print it out for you. If you buy your cards in quantity, you should be able to get a price that won't break your budget. The impression you create with your professionally created business card will be worth the extra dollars.
Maximize your use of color.
If you can afford it, maximize the use of color on your business card. Color has been shown to grab the reader's attention and get them to act. Understand how color affects mood before settling on your final design. For example, red, yellow, and orange together suggests action and high intensity, whereas pale blues and greens are more sedate. Make sure the colors you use are appropriate for your product or service.
Experiment with fonts.
You can create more impact if you use a font that isn't overused by other companies. The eye becomes tired when it sees the same old Times New Roman and Arial fonts on a business card. Experiment with more creative fonts. Don't necessarily restrict yourself to keeping your type in a vertical.straight line. Sometimes type at an angle has more impact. Your business card design should set you apart from the crowd, but still look professional.
Consider using a magnetic business card
A customer is much less likely to toss a magnetic business card. He's more likely to display it on his refrigerator at home or some other place where it's visible. Although they cost a bit more, they've been shown to generate more sales. You may want to experiment and see if they're cost expedient for you.
Now that you know how to create maximum impact with your business card design, it's time to throw away that under performing business card and create a business card that rakes in the orders.
