Are you looking for new markets to sell handcrafted jewelry? Here's a market that few people consider even though it has excellent demographics. Most cities have at least a few local country clubs that are generally located in affluent neighborhoods. The members of these clubs tend to have a great deal of expendable income as well as an interest in unique, handmade jewelry. If you make higher end handcrafted jewelry, these clubs could potentially be a lucrative market for your jewelry designs.
Most country clubs attract a number of women who come to play tennis, golf, and eat lunch. They also come to talk, socialize, and potentially to shop if the situation arises. Why not sponsor a trunk show of your handcrafted jewelry in the lobby of one of the local country clubs in your area?
Since many of these clubs are private, it helps if you're either a member or know someone who's a member they may be able to help promote you and your handcrafted jewelry to the country club staff. This isn't always necessary. Many of these clubs would consider what you offer a valuable service, particularly if you're donating a portion of the proceeds to their club. To maximize sales, it will be important to choose a high traffic area so you would catch the attention of the women as they head into the dining area of the club.
How should you approach these local country clubs to get permission to sell your handcrafted jewelry? To start, call and ask to speak with the events coordinator at several local clubs in your area. Let the events person know that you're a jewelry designer and would like to offer their club members an opportunity to purchase your unique handcrafted jewelry. If you know someone who belongs to the club, mention their name as a referral. This can often get you in the door. Then casually ask to set up an appointment with the events coordinator to show your jewelry.
When you meet with the events coordinator, you'll want to let her know the benefits a handcrafted jewelry trunk show would offer their members. These might include the opportunity to buy exclusive handmade jewelry by an artisan and the time saving aspect of having the jewelry brought to them so they can shop at their leisure without leaving the club. You could also work out an arrangement whereby you either lease the space for your trunk show or offer a portion of your profits to the club.
Trunk shows at local country clubs would be particularly lucrative around the holiday season. Why not contact your local country clubs and see if you can schedule an appointment to show you handcrafted jewelry?
