How to Understand Humans and Sell Them More

Understanding the human nature is crutial to any business since everything you do is for them. There is no way around, you understand humans or you will likely live with the animals.

First understand that all humans are very selfish. There's nothing wrong with that, it's everyones nature, get get get. What can your readers/costumers get from you? What kind of content they would like to get from you? Think about the "profile" of your deserved reader/costumer and then desing the conent for that person, just like Google does for everyone, they show the search results more and more based on our previous searches and clicks.

Secondly you must understand that humans don't spend too much time or attention with something that does not attracts them instantly. You only have one and only one chance to win them, otherwise he will switch to another place and there are endless places! So make sure you got what he wants or else no deal.

Third, humans don't like when they feel someone is taking advantage of them. If they land in a webpage with a lot of products and advertisements, you're toasted! They buy something because they feel it's good for them, not to please or enrich you.

Next you must understand that humans are always tired of low quality people and products and they are never satisfied enough with good people and products. Message here: If your conent or services or products aren't good, forget it man, you will never make it. On the other hand if what you have to offer is good, really good, then build non stop, only to sleep, because people will never get tired of you.

Target people and niches, don't build one big for all website or product. If you take a look on Google Reader for example, you can see that people organize their content by categories, so hey can read all the business articles, and then they can read all the society articles, but they never make it so at the same time. You should do the same with yout products. Business products here, relationships products there.

Finally understand that people always want more and more. Don't stop just because one of them told you they hate you or your products, probably the poor guy was in a very bad day...

Good luck mate!