You could buy the rights to a book and include the book as a bonus with all product purchases. Start thinking in terms of value added packages instead of just individual products for the best results from your online marketing.
6. Customer Service
Many companies have neglected their customer service horribly. This opens the door to those companies, which truly put their customers first place. You could have a customer service UWP.
Not only do you sell the product, but you also are available by 800 number follow-up calls if your customer has any trouble using it. Computer companies have started using this method quite effectively. Everyone knows they are going to have computer problems. So, if they become the company who cares, they become the company everyone wants to buy from.
7. Greater Selection
This is Amazon's brand. They are the World's Largest Bookstore. Whereas most large bookstores carry 60,000 books, Amazon can send you every book currently being published (this numbers in the millions).
If most companies only offer one or two colors in 3 models...then, your company can offer 27 colors in 15 models. This is an advantage you can really work on with the web. Most stores are limited in the size of potential inventory they can carry. If you set up contracts with outside distributors, then you could potentially have hundreds of warehouses at your beck and call.
Look at what Blockbuster video has done. They now have "Guaranteed Rentals.” If you want to rent a movie on Blockbuster's guaranteed rental list, then if they don't have it, you get a coupon to rent it free next time. So, if there is movie you are sure everybody wants, you should check Blockbuster first.
8. Trade-In Programs
This is the exact method Gateway is using to build their customer base. You get computer today and they will provide upgrades on your trade-in in the future (plus they get to keep you as a customer forever this way with new products). Many software manufacturers build in their residual backend incomes this way. Whenever they come out with a new software version, they give a discounted price for upgrades. Then, they have a built in profit stream every year or every two years for each of their new versions. Bill Gates is quite an intelligent marketer, isn't he?
9. Specific Market
Instead of selling web sites to every business, you could focus on only selling websites to consultants, golf clubs, real estate agents, etc. In other words, narrow down your market and specialize. Then, when a real estate agent needs a web site, they are much more likely to go with the real estate web site developer over everyone else. You begin to build a name for yourself in one specific market.
Plus, you will also begin to understand the particular needs for your market and their mindset in setting up a web site. Not only can you command more business in one niche market, but you are actually much more valuable in your market because you will understand it better than all of your competitors.
10. Faster Service
We live in the microwave generation. We want things we order to be in our hands yesterday. Don't you dare tell me the product I want to order will take 4 to 6weeks for delivery? I guarantee I'll go somewhere else. Fed Ex has built a business on when it absolutely positively has to be there overnight. Use them as one of your shipping options to get your products in customer's hands quickly.
Urbanfetch.com, a company that has only been in business one year, expects to earn over 30 million dollars this year. Guess what their brand is. They guarantee free delivery within an hour in New York City. No one can beat that for quick shipping and convenience.
