The beauty of it is that you can keep on selling to your customers (subscribers only please) every month or even every week! And they won?t feel annoyed - because they signed up to receive news from you!
If you have, then good on you! But is your emails converting? Remember, the focus is to sell your product/service, not to tell your customers that your boss just gave birth to twins...
Email marketing is not like sending a 1,500 word essay to your customer. Remember internet users do not have patience. Therefore, your design should be:
- Straight to the point: Bullet pointed features would be useful.
- Use thumbnails: If you have products for sale, put a pretty thumbnail of the product to attract them.
- Upselling: Try to offer some more things. Let?s say if you have received an order, why don?t you send a thank you email and offer some related/extension products?
Happy emailing!
