The meaning of an ethical stance can be best described as a set of morals towards a specific topic or issue. New paper Ltd has planned to state their ethical stance towards the environment. The proposed stance will involve preparing a full review of the current impact the company has on the environment. As a company they will produce a written policy outlining new procedures.
However there are many associated costs in providing such a policy. An environmentally audit will need to be produced. This may require the assistance of external personal; for example an environmental consultant may be required to carry out a full review. After the audit is completed mandatory changes may be necessary to comply with the new policy. These changes may concern, energy usage/wastage, recycling procedures and conservation of raw materials. The effect the changes may have on current procedures may warrant additional training. Also the company’s present mission statement will need adapting to accommodate for new measures.
The benefits of having an ethical stance towards the environment may contribute to an increase in sales within the UK and foreign markets. By promoting the company’s ethical stance the appeal over foreign competitors may develop. A growing number of businesses are looking for greener alternatives to boost their company profile. Environmental Policies are also supported by a high percentage of the population; the company may become recognized for supporting environmental issues and in return gain consumer confidence. In effect by making consumers aware of their ethical stance the company as a whole may be viewed under different light.
I conclude that regardless of the cost the proposed ethical stance concerning the environment is a valuable marketing tool. I believe the company would achieve a desirable new image as a result of a straightforward but long term objective.
