Organizations efforts geared towards promoting smokefree environment have contributed in preventing would-be smokers especially young people from developing the habit. The awareness campaigns they have started to inform the public on the harmful effects of smoking have to some extent made a number of people think twice before indulging in the habit. This leads to a lower rise in the number of smokers. But the organizations' efforts need to be continuous for it to be effective.
Some organizations do not only focus on prevention of smoking but also helping those who smoke to quit. Smoking Stinks has a counseling program that dish out advice for people who ones to help their loved ones quit.
American Legacy Foundation which is group of attorneys general in 46 states against smoking is probably the biggest in terms of funding and the most influential. This group not only lobbies for legislations against smoking like Americans for Nonsmokers' Rights but also provides grants worth millions of dollars to fund campaigns against smoking.
American Legacy Foundation also provides information campaign to steer young people away from the dangerous smoking habit. Like Smoking Stinks they also provide adults
with ways to help them kick off the habit.
American Lung Association is also another very influential group that exhaust the harmful effects of smoking to promote healthier lungs. American Lung Association is the oldest voluntary health organization in the U.S. A number of its programs is geared towards promoting smoke-free environment. It targets young people For adults who smokes, it has programs to help them quit smoking. American Lung Associations' long-running efforts resulted in far-reaching effect to promote lung health.
Most of these groups desire to have smoking completely ban in public places due to its harmful effects on non-smokers. They do not espouse the view on ventilation as a healthy alternative because ventilation is not as effective as total ban.
These groups provide programs, research, grants, seminars, free leaflets, videos even concert tours, lobby legislations and other ways to promote their cause effectively. Their approach may vary but it all boils down on how to combat smoking at its earliest stages and even those who already smoke. The most effective method in stopping smoking though is prevention. And the different organizations' efforts to curb tobacco smoke are geared mainly to prevent the habit.
These methods are also applicable in getting people to stay fit because I believe educational campaigns would always be effective method. Being able to provide facts and approach the problem objectively is always convincing.
Identify the age subcultures among members of your family. How do these cultural differences affect the consumption behaviors of these people for food, personal care products and clothing?
The age subcultures among the members of my family are comprised of the following:
- Dad - early sixties
- Mom - early fifties
- Brother - late twenties
- Sister - early twenties
Consumer attitudes are a composite of a consumer's (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some object--within the context of marketing, usually a brand or retail store. These components are viewed together since they are highly interdependent and together represent forces that influence how the consumer will react to the object.
Sister's demographics comprise a category that combines age with activity (or, in more technical terms, demographic segmentation with life-style). Sister has both spending power and potentials for brand loyalties which could remain with her through adulthood such as brands in personal care products and clothing. Her tastes for clothes focus on what's trendy and stylish. They prefer to buy and wear the latest fad in order to be considered "cool" or "hot".
Sister who is in early twenties comprise the
"yuppies" stage which is slang for young urban professionals. Sister is able to find a secure and high-paying job that would provide affluent lifestyles. Sister tends to eat unhealthy foods such as burgers and fries due to a busy lifestyle.
Brother belongs to Generation X or those born between 1965 and 1977 (40 million people). They are not so trusting on marketing. At this point in time, brother looks for a balance between work and leisure. Gen X-ers are close to their parents and they tend to live at home. They are not drawn to traditional forms of advertising such as hyping up products. Gen X-ers express their need to stay in control by purchasing communications equipment such as beepers, fax machines, e-mail, and mobile phones. He prefers to buy products based on their practicality including personal care products. He is not so into latest trends or fads in clothing. Brother prefers foods that are healthy at the same time quick to prepare.
Mom and Dad belong to the baby boomers or those born those born between 1946 and 1964 (78 million). This demographic is quite stable with total income over $1 trillion, increasing at a rate of 10% per year (versus 5% for the rest of the population). They have a high level of education. They have more discretionary income than other groups and they buy more and save less. Boomers are health conscious particularly in their food choices. They prefer vegetables to burgers. They are becoming less materialistic in outlook and their product and service selections reflect their concern for the environment and quality of life. They use credit cards and buy expensive exercise equipment. Boomers keep up with fashions by looking at the trendy clothes of the young. The marketing of nostalgia works well with them especially older baby boomers.
