The Internet is a very big environment with nearly a billion citizens around the world participating in this massive global afford. Just like in the real world marketing is an art that requires patience and dedication to learn to do right.
What does a writer have in common with a multinational cookware manufacturer? Both have created products to sell to the public. The cookware manufacturer normally charges upfront for their cooking products and the writer's products are generally free to read on the Internet, but the writer does get paid from advertisers who have purchased ads from third-party advertising brokers. The readers are not required to pay to read their favorite authors' writings.
When writing an article title to publisher on the Internet, it really should be written using descriptive words and phrases. If you have written a Do-It-Yourself (DIY) article about building birdhouses, then which of these article titles would draw your attention to it:
“How to Build a Birdhouse”
”Build Your Own Birdhouse In Six Easy Steps”
”Build an Awesome 5-Star Birdhouse Using Only Toothpicks”
Of course, we are assuming that the building instructions require toothpicks in the construction process.
The first article title is a very basic example that is written using the direct approach, but employs no high value descriptive keywords in the title.
The second article title is a bit more descriptive than the first article title, but does not pack a powerful enough punch to make the first impression memorable. The best keyword used in this title is the word “Easy”. This word alone would attract more readers to stop to read more. People just have a thing for learning easy things.
The third article title is very attractive as it uses three good keywords that if used together can create powerful results. The first keyword in the title is “Awesome”, the second keyword is “5-Star”, and the third and final keyword is “Toothpicks” and it is the last keyword that creates the curiosity factor, which is a powerful marketing tool within itself.
The “Awesome” keyword, tells the audience that this article is better than the rest. Using the “5-Star” descriptive word combination, informs your audience that the birdhouse are high quality and the third keyword “Toothpicks”, generates curiosity, because toothpicks are usually not a traditional constructing material.
Writing a winning article title for the Internet publishing market is kind of kin to how newspapers write their frontpage news headlines that are commonly larger than life. Boring titles will not take a writer anywhere, but add a splash of personality and showmanship, and then you are writing like a true Internet copyrighter.
Winning article titles do need a little seasoning and planning to write successfully, but adding too much extra flavoring to the descriptive word flow could cause a mess to happen. Avoid making too powerful of statements when writing your article titles and do not write an article title that does not have anything to do with the article that you have written. This is considered being deceptive and you as a writer will lose your credibility and your online reputation will be damaged in the process.
