So, What Were The Anticipated Benefits To Be Expected From This New Business Approach?
Marketing was a new science in the 1950's and few even had any concept of what it would bring about. It basically incorporated new methods of advertising in its simplest form and grew from there to branch into large scale prime time ads that would run into the millions for even short TV ads. Of course, they were strategically aired to return the greatest marketing impact. The quick sessions would employ the latest in ad conveying methods including some of the greatest fantasy content. Each message would be short but to the point and destined to create the greatest earnings return. It becomes fairly obvious that only the few top revenue earners could afford the extravagant costs to air their dedicated commercials.
Some Deceptive Practices Used In Marketing Products Have Gone Too Far
The art of advertising is fairly well based on persuasion of an audience and this group today is generally the TV viewer, which basically began in the early 1950's, at the time the idea of Marketing was conceived. In its infancy, these ads were fairly infrequent and conveyed a fair amount of “truth in advertising”. As time went on, some abuses of the sponsored messages began to arise and sexual overtones began to ensue. They figured this would attract more viewers. As time went on, the original message seemed to create the needed results of increasing profits, so these methods were incorporated into future ads.
We are finding that advertising proliferation is having a negative effect on our society. In many cases some advertising messages lead the listener astray into actually making a purchase of something that is not of the value advertised.
Advertising holds far too much persuasive power to be considered a mere tool for communication. By promising some unrealistic expectation, for example, advertisements that manipulate people to buy products they do not need, or free gifts that require purchase commitment prior to receiving their "free gift", so it is not free, but is misled to believe that you are "receiving something for nothing".
What Are Some Of The Latest Incidents Concerning Ethics In Advertising?
It is believed by most Americans that the recent voting by the FDA to let pharmaceutical ads air without being controlled in their excessive quantity and in many cases using unethical and highly persuasive methods as they have been over the past few years should have been turned down. Many Americans hope that the FDA gives some future study into this very important matter.
