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Marketing for Beginners: Using Existing Offline Networks

Just because you are a writer that is writing for an online Internet marketplace doesn’t mean that you are restricted to using only Internet networks to promote your writing. There are many other options available after you have signed off the web and gone back to your normal real world life.

One great way to market your online writing is to tell everyone that you know about what you are doing and hand them a business card that contains your pen name and website address where your writing can be located and read. The business card should be kept as simple as possible, only containing your name and the address of the website(s) that you have published your work(s) to.Anything more would defeat your overall marketing purpose - to attract an audience and to make an income to that which you love doing.

If you are employed and you are able to invite your fellow co-workers to visit your website and read your writings is an excellent marketing opportunity. However, always make sure that you have permission from your employer, before you ever start marketing your writing at your workplace. Some employers do not allow these kinds of self-promotions, but some still do and may allow you to do so on your own time, just as long as you have asked your boss in advance.

School and college students have an excellent opportunity to reach hundreds or thousands of potential readers by networking to the student masses that are attending their school(s). Passing out business card or posting flyers on public bulletin boards are great places to start, but attracting the attention of the student newspaper staff would be an even better place to get your name out there in a very big way. If handled correctly, then you might be news enough to get interviewed by the school's newspaper and have your website address published, so that the entire student body will have easy access to the information.

Church is another great place to meet great people and kindly introduce yourself and your writings to those people that you fellowship with each week. Do not go to church only to promote your work to other Christians, but wait until the service is over and maybe in the parking lot or out in the hallway you can pass the business card that you should always have on hand to pass out.

Pass out your business cards and/or flyers when visiting your bank or credit union, as these places will usually have a bulletin board, so bank or credit union members can post a flyer or business card for other member's to see. When visiting a local coffee café or eatery, then another good idea would be to leave a couple of your business cards laying near any computer bays or pay phones. Leaving a couple of business cards on the table or counter that you were sitting at is an excellent way to introduce yourself to strangers and you never know, some of them may actually become curious enough to visit your website and stay long enough to read your writings.

Word of mouth is the best form of advertising and these ideas are where it usually starts.

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