The Internet is overcome by them. Since the average business owner has no idea what works online, shysters abound. They are out there to take you for every penny you have. Many of them don't care about your business at all. All they see when they look at you is another dollar sign ready to be plucked.
These “enemies” are definitely not the only dangers online. Even more dangerous in many cases are the many well meaning friends who just don't know any better. They've heard the same thing said so many times that they too believe it. They've never put it to the test and they've never really listened to someone who was really making money online.
All of the opinions you're hearing online have led to the creation to quite a few myths that can destroy your business...or even worse…put you in a position of maintenance where you earn a little bit of money but are never able to breakthrough to real online profits. That's the most dangerous position of all. When your business fails, most people realize they did something wrong. When you're actually making a profit, it fails to come to most people's attention that there is a much more profitable way of doing business.
Myth: Your Web Site Needs to Use Flash or Other Fancy
Rule: A successful web site is this. The purpose of your web site is to generate email leads….That's it.
You may say, “But, I thought it was to generate sales…” NO...Don't interrupt me. The purpose of your web site is to generate email leads. That's it's only purpose. Don't add anything and don't take anything away. That's the purpose of a web site to generate email leads. Whether you know it or not you are now a collector. You collect email leads. The more of them which you have in your collection, the greater your online income will be. I could show you my number of subscribers and my monthly income from business...and you could see they went hand-in-hand every single month I've been online.
Myth: You Need to have lots of content on Your Web Site.
Let's repeat the first rule. The purpose of your web site is to generate email leads.
Some web sites may find that having lots of content helps them develop lots of links from other major sites (for example, you'll find it very difficult to get top rankings from directories such as Yahoo without content on your site). If they are generating this traffic for the purpose of collecting more email leads, then it is a good thing.
If you just post loads of content on your site in an effort to impress your visitors, brand your name, or whatever other silly reason...then it is counterproductive. The purpose of your web site is to generate email leads. So your very best free content should never be available to your visitors until they subscribe to your auto responders. Until they give you their email, they should always be on the outside looking in.
Myth: The best web sites are short one or two page mini-sites.
Let's repeat once again the first rule for those who haven't gotten it yet. The purpose of your web site is to generate email leads…
Most often a short one page site is the best type of site for producing email leads. You can have a powerful headline, some bullet benefits listed, and then have a form for your visitors to give you their email address.
Once you've collected email leads (they are already on your list), then you'll often
have the best sales result from simply having a one page web site with a powerful sales letter...and a secure order form.
The mistake is in thinking that the mini-site itself is a solution. Let's take a mistake I see being repeated over and over again online as an example. Many people have signed up as affiliates for other people's products.
They then put up a “mini-site” as an endorsement for the affiliate products.
They then spend their time or their money in driving traffic to this web page. People read their endorsement and many of them click through to product page.
Some of them purchase. Most of the visitors do not. What is wrong with this picture? If you haven't figured it out yet...I can tell you what is wrong. Out of 1,000 visitors to the web page, maybe 500 of them will click through to view the product.
Out of those 500, maybe 10 will purchase. The affiliate receives a check for $200 as their affiliate commission. If they would have remembered Rule #1, they would have instead focused their web site on giving away something free in exchange for an email address. Out of 1,000 visitors, 300 of them would have subscribed (this is a very normal percentage
