from our test results). They could have then created their “Thank You” page to be the affiliate product owner...so 300 people are now at the product page (since this is a smaller amount only 6 of them purchase). They receive a check for $120.
The difference is they now have 300 email leads. So in week two they promote a 2nd affiliate product to these people earning another $100. In week three they promote another affiliate product earning $50. In week four they promote another affiliate product earning $150. The process never has to end.
Do you See the Difference?
Affiliate number one may be as pleased as punch with themselves because they earned $200. Affiliate number two earned only $120 immediately, but they've now created multiple streams of “lifetime” income from their prospects. Who do you think will still be in business next year?
Myth: Traffic is the most valued Internet possession.
No...it is not. I know thousands of web sites who get thousands of hits a day who don't earn a single penny online. All the traffic in the world is worthless to a web site if they don't make money from their visitors.
Remember the First Rule.
There are two major solutions that settle the traffic problem forever. If you can build a sales system which generates a reliable amount of income from your visitors ($1 or more per visitor), then you will find it extremely easy to generate traffic.
All you have to do is find web sites which already have the traffic...and set up a deal with them to split the profits on your items (joint ventures or affiliate pro- grams). Sure, you give up a percentage of the profits by doing this, but you can tap into almost unlimited traffic through picking the right partners.
A second method for generating traffic once you have a powerful sales system in place is to simply buy your traffic. Pay-per-click search engines such as Goto. com, Findwhat.com, 7search.com and more open the doors to bidding whatever you can afford on the visitors you want. If you want more visitors, just bid higher for your keywords. You can also purchase banner click throughs on the same type of arrangement. Traffic is definitely not your web site's problem.
Myth: Having the Best, Most Valuable
Product is the Key to Online Success.
No. Yes, it is important to have a great product. If what you're selling isn't great, then I highly suggest you drop that and find something you can truly be proud of. Having a great product is definitely not an assurance of success though.
You could have the best product in the world, but nobody will purchase it if you don't have a powerful direct selling system in place. If you don't get the word out to people what your product will do for them, then you're going to have a bare minimum amount of sales.
Let's take this same idea from another viewpoint. Let's say you have a powerful direct marketing sales letter on your web site. You're generating a lot of traffic through affiliates. Yo ur web site is making $10,000 a month. That's great. What happens when someone else comes out with a competing product... especially if it's better than yours. What if they hire the best online copywriters available? Then, to take it even a step further...they use Alta Vista or one of the other search engines to find out who your affiliates are (it is a very simple process to do a search to find all of the web sites linking to a specific web site).
They then go through contacting your affiliates and offering them more money than you are paying. Your $10,000 a month income can quickly turn into $1,000 a month almost overnight. The one protection you have against something like this occurring in your business is to never focus on your product. That's right. Don't focus on the product.
Focus on the Customer
The customer doesn't care about your product anywhere. They care about having the best possible solution to their problems. In some cases it may be your product. For other customers, there may be a better solution out there for them. The best way to position your business for maximum profits...no matter what happens... is to Focus On Building Your Opt-In Email List. Nobody can ever out position you and take that away from you.
By building your list first, you can then sell your products to your list. You can also sign up for affiliate programs and promote those products to your list. You can even make special joint venture deals with your competitors to offer their products to your list
In all these offers you are the one making the best profit. The owner of the list is the one who controls the marketing game. As a large list owner I get hundreds of joint venture offers every single week. I get to pick and choose the very best offers for my clients. I also get to negotiate for much higher percentages of the profits since I'm the one with the responsive lists. Product offers are easy to find. The list owners are the ones in control.
