Bizcovering > Marketing and Advertising

New Trends in Business

There are some recent trends in marketing and sales worth considering.

If I had to choose a new career it would be working in a government affiliated company helping to find clients for certain businesses or helping businesses target their markets better. Today it seems that this would be in the interest of provincial and even federal programs that businesses would be encouraged. One sure way would be in making sure that businesses would not fail because they did not find the right niche. Here is how I would go about finding that job.

New marketing graduates ought to go directly to the governmental agencies to see if there was a need for marketing personnel of the type I described. I would speak to the human resources person to see how realistic it is for them to acquire someone who helps generate business in the province. They might suggest that encouraged foreign invested businesses have to do with an optimum business flow and a low overhead. If the market is large enough there would be a greater need and a smaller market would mean that marketing requirements are smaller.

Today we allow diverse businesses to spring up, but perhaps there are going to be more government controls in the future or affiliated agencies that will police new entrepreneurs. The security business line would be lucrative since that still seems to be a buzz word even tough someone can still find his way into the cockpit of an airline by observing what combination codes are used by airline personnel. Buying and installing security cameras and stations is also a business in itself, so city officials will probably weight the fact of whether or not to install street cameras in certain shopping areas or not.

I see an increased incorporation of security measures not because security is a real issue today; it has always been an issue at least since the cold war days.

I would not be in favour of disallowing someone to open up a business because he did not pay a security tax when he does not need the surveillance. I see that more jobs are going to be home based as more shopping will be done on-line but this is not going to replace going to the store as many people will still like to touch the real product. There may be more companies like ebay which will list merchandise and allow entrepreneurs to showcase their work with a relatively low overhead since they would not have to responsible for store rentals, stocking spaces or having to deal with the security measures needed for a real location. If anything the storeowners could start out as minimally sized shops that would advertise the essential and then refer people to their websites for the bulk of their merchandise.

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