Marketing practitioners are continuously searching for ways and means to effectively communicate with consumers for the purpose of influencing them to buy certain products or services. Recent surveys and research on consumer preferences and buying patterns revealed that advertising slogans play a vital role in influencing consumer buying habits.
Here are some unforgettable advertising slogans that are known to have influenced consumer buying preferences:
Marlboro
Advertising Slogan: “Come to where the flavor is. Come to Marlboro Country”
Cola-Cola
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Advertising Slogans: “It's the real thing”
“Coke is it”
Pepsi-Cola
Slogan: “The choice of a new generation”
Seven-Up
Slogans: “The Uncola”
“7-Up. The difference is clear”
Gatorade
Slogan: “Is it in you?
Budweiser
Slogan: “This Bud's for you”
Heineken
Slogan: “It can only be Heineken”
Carlsberg
Slogan:” Probably the best beer in the world”
San Miguel Beer
Slogan:”Mag Beer Muna Tayo” (“Let's have a beer first”)
Johnny Walker
Slogan: “Keep Moving”
Folger's Coffee
Slogan: “The best part of waking up is Folgers's in your cup”
Kit Kat
Slogan: “Have a break. Have a Kit Kat”
Levi's
Slogan: “Quality never goes out of style”
Nike
Slogan: “Just do it”
Adidas
Slogan: “Impossible is nothing”
Nokia
Slogan: “Connecting People”
Master Card
Slogan: “There are some things money can't buy. For everything else, there's Master Card”
American Express
Slogan: “Don't leave home without it”
McDonald's
Slogan: “Good times. Great taste”
Jollibee
Slogan: “Langhap Sarap”
Kentucky Fried Chicken
Slogan: “Finger lickin' good”
Advertising slogans undergo periodic change depending on consumer recall of a certain slogan. Some companies change their advertising slogans every year. Others try to maintain them especially if they lead in product recall among consumers. Most of the slogans here have been maintained by the companies that owned them because of their continued popularity and the slogan's ability to generate more revenues for the company.
Advertising experts believe that slogans are even better than visual product presentations because consumers remember them easily as they become popular as a result of constant media exposure.
In the long run, slogan usage becomes less expensive in terms of advertising expenditures and it is a very effective way to influence and motivate the consumer to purchase a particular product.
