Usually you will find information on a specific company.
What the Media Kit Usually Includes
- Cover letter
- Business Cards
- Press Release
- Company History and mission
- Brochure
- Information on key personnel
The information provided can also be used in introducing new products for distribution to new distributors. Information about the company will still be contained in the media kit.
Other Information to Include
- Brochure on item
- Prices with suggested retail
If the information is for a retail store, important information like selling a specific product can also be contained in the media kit along with a price list and information about suggested retail and the benefits of the distributor selling the specific product.
Other information, which should be included, should be customer information such as age and interests so that the distributor knows the customer to target. How the product works, and depending on what the product is, how to demonstrate it.
In this case, you also want to make it easy for your distributor to contact you if there are any questions that they or the customer may have. You want to give them as much information as necessary so that they may close the sale easily. The easier it is for them, the easier it will be for them to sell your product.
