It can be challenging as well as fun to create a new product to bring to market. If you are interested in this type of challenge, it is best to aim at creating something that surrounds a hobby you enjoy, or is related to your field of study.
After the product has been created, it should be well field tested to get out all the kinks. You want to make sure any adjustments and/or additions that should be made are made before you present it to your customer. You want as much feedback as you can get because when the product is finally brought to market you do not want a customer coming back and complaining about problems with the item you created.
Anything connected with your product in any way shape should be perfected also. Nothing should be left to chance once the product is perfected. The product should feel completed. The product should be constantly gone over because nothing can be left for chance, not even the colors or name of the product.
Once these items have been chosen you should make sure the packaging reflects the product also. If your product requires such things as instruction manuals and warranties, they should also be included. The product has to reflect the image of your company as to the packaging and anything associated with the company. The idea being that if you pickup followers who have bought something from your company that they will come back for more. The image you convey should also reflect your buyers. It is what the customer has come to expect and the whole point is always to please the customer.