Barack Obama is a phenomenal. We can learn from his journey to White House for our own careers. Here are the three marketing lessons we must pay attention for our success:
Strong Positioning
Since the beginning of his campaign, Obama has the constant powerful slogans such us "Change We Need" and "Yes We Can". These slogans are relevant with America's condition. American is experiencing big economic crisis following President Bush's 2 terms presidency. It is understandable that American needs a new fresh leader who can bring significant changes for the Unites States. "Obama is the best hope for American's revival," The Australian Financial Review wrote is its editorial. And Uni Emirat Arab newspaper, The Gulf News wrote that only Obama can repair the damage of American' image in the Middle East. If foreign media can see it clearly, the U.S. citizen should be able to see better. Now the change has come.
Unique Quality (Differentiation)
In marketing world, we easily understand why Kentucky Fried Chicken seriously guards its original recipe. People will come to us for our unique values.
Although he is a freshman senator, Obama is excellent in history of America. He also has excellent speeches and good rhetoric. Beside his background is unique. Perhaps you could read why he is such a unique man in (http://www.newsflavor.com/Politics/US-Politics/The-Meaning-of-Barack-Obama-for-Black-Society.314567) Moreover, Obama has the solid economic team and chief strategist David Axelrod. They really helped him. In marketing a little bit different is more beneficial than a little bit better.
Powerful Social Media
Actually this is the main factor that brings Obama to the White House: powerful Social Media. Even the members of this Social Media Team were volunteers who worked about 12 hours a day to phone, email people or meet people in the street to help Obama raise his popularity.
And don't forget we live in new wave era, with Digitalisation as one of three main Driving Forces. (For more information you could read in http://www.bizcovering.com/Marketing-and-Advertising/What-We-Must-Do-to-Face-the-Roller-Coaster-of-Price.246991 )
In year 2008, 26% people get news from internet, 55% from television and 14% from printed medias. Besides his advertising in television, Obama has official site Barackobama.com that the contents are more varied than Hillary Clinton's and John McCain's. Obama also used Facebook and Twitter. In Facebook, Obama has around 2.260.720 supporters comparing with McCain who has 598.271 supporters.
The simple but important message here: in the future, everyone who is able to dominate the internet, will win many opportunities. Yes, We Can. Wish you all great success.
