Bizcovering > Marketing and Advertising

Tobacco Companies and All Their Glory

Tobacco companies shape the actions of some people and it is a negative way. They advertise in unmoral ways and they do not present facts to the people at which their advertise and products are directed.

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In the next 24 hours approximately three thousand Americans under the age of eighteen will become regular smokers. In that same 24 hours approximately one thousand Americans over the age of 76 will reduce their smoking habits. Tobacco Companies are some of the wealthiest businesses in the world. Tobacco is as valued as ones home and to some it even comes before. Since the early 1600's tobacco has been used and its uses have continued to grow. How did tobacco become so well known? It started when Columbus sailed the ocean blue and ended with a little catchy advertisement. Advertisements come in all shapes and sizes selling off the most outrageous products to the flashiest products. They also sell the most dangerous products. From commercials on the radio to commercials on the TV or pictures in a magazine to a billboard over Manhattan, a product is being sold. Tobacco Companies put out their advertisements because it is a way for them to get rich without really doing any work. Laws against advertising were put into effect in the late 1900's. However, with rules set tobacco companies just found other ways to get their products across. In a television scandal in 1986 the Camel and Kool Company, R.J. Reynolds, paid off ABC thousands of dollars just to have their product on any of their produced shows. Although the company was aught, there are still to this day deals just like that. Advertisements are some of the most popular way of getting a point across. At http://www.rjrt.come/home.asp ads are seen for anyone to view; including schools. One ad in particular has three teens smoking with a message that reads: “Share a great idea with some friends.” Its ads like that which kids see and feel pressure into doing. A recent study by doctor Alexander Kimble showed that children often do as they see. They're curiosity builds up and triggers parts of the brain that take action to the body. He stated that it was similar to the game of Monkey See, Monkey Do. Tobacco and Nicotine: Drug Dangers states that tobacco companies often place their ads where they know children will be. Ex tobacco worker, Amy Pierce says that they do this in order to collect a younger audience because their older smokers are realizing their health risks and quitting or dying off. Statistics at health.net show that on average tobacco companies spend hundred of thousands of dollars on advertisements to promote the product.

The truth about advertisements is hard to tell from the way that they present them. Sure people know now that tobacco and nicotine cause major illnesses like cancer and premature birth, but what they don't tell you is far more shocking. “Smoking is a handicap,” said Joan MacDonald, author of the book Tobacco and Nicotine: Drug Dangers. In the book he talks about how smoking is expensive and it interrupts ones work life. Advertisements also leave out the fact that the nicotine in the tobacco has the exact same side effect on your body as heroine or cocaine when just stopped. There are multiple facts left out by the ads that are seen from day to day. Cartoons and other characters are created by major companies in order to interest and appeal to young people. They make them believe that tobacco is innocent and fun. Studies show that ad campaigns, not the media, tend to tell girls that using tobacco will help them lose weight and be pretty. They tell boys that the more tobacco they use the manlier they can get and girls will be attracted to them. This study show that it is clearly the pressure of tobacco companies and is just a higher and more expensive form of "peer" pressure.

In the book Smoking 101 the www.cdc.gov was quoted and a survey on the smoking rates for young teens. The results showed that 4,400 teens between the ages of twelve and seventeen in the United States alone start smoking everyday and over half of them become daily smokers. They showed that 83% of the beginning young smokers were pressured into smoking. As of December, 2003, 24.9% of high school students and 10.17% of middle school students in the United States were current cigarette smokers. Numbers are only this high because of the great amount of peer pressure that goes on in schools. School is all about testing people and things; with the advertisements going on its hard not to give in. With all the pressure floating around nobody takes the time to state the truth or any kind of facts. For example, in Joan Vos MacDonalds's book Tobacco and Nicotine: Drug Dangers page fifteen states that smoking is a handicap. On the website www.acsh.org they tell people who visit the site that the lungs of a person who smoke a pack or more of cigarettes a day is exposed to a total of one and one-half pounds of gooey black tar a year. Once this tar starts to take its toll on the body it sticks to the lungs causing many problems; such as breathing.

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