What is the great word in sales strategy?
The great word is "free."
If you have a website or a product, consider offering freebies.
Freebies can attract customers and potential customers to your website.
What do most customers and potential customers want? Certainly many customers are seeking discount prices, low-cost products, bargains. Customers want quality certainly, but nevertheless most customers want the best quality for the lowest cost.
On your website you don't have to offer everything free.
Suppose your website is selling books on filmmaking. Then along with these bargain books on filmmaking, you can offer free filmmaking newsletter and/or you can offer a free ebook on film financing.
Your free newsletter can be used to help you to target potential customers. You can advertise your books and other filmmaking products like screenwriters software and DVDs. You can also write articles, and solicit advertisement from others interested in targetting their ads to those clients and potential clients interested in filmmaking.
When writing classified ads, display ads, and articles to get visitors to your website make sure that you use the word free--Free newsletter, Free ebook. You can also have links to freebies, such as free website and free website tools.
All of these freebies encourage potential clients to come to your website.
Include google ads on your website, so that when potential clients click on your ads your website generate revenue, that is, earns money.
Freebies can also include free signup to join free affiliate programs on the themes of movies and filmmaking.
Potential customers like discounts, but many are attracted to the word free, and savvy sales often use this word to attract potential customers to their discount products.
For example, Entellium.com offers a "Free Sales Success Guide."
There are numerous other examples of freebies to attract potential customers to websites. Visit online websites and note how often they use the word "free" along with their discounts and bargains.
So therefore among your best sales ideas and best sales strategies include the word "Free."