Hi, my name is Patrick, and I am looking to share some information with you today, in regards to the safelists.
With the current laws regarding spam, marketers now utilizing the power of email, are now forced to use the safelists or suffer the legal consequences in turn.
What are safelists? Safelists are email services, where a user in particular agrees to receive email, at the email address they use to opt in with. This can be done in many ways. Simply be signing up for something free on the Internet, or intentionally joining a safelist, one thing is for sure... If you put an email address into a form on the Internet, it is likely that one way or another, your name may be sold, and/or used in a safelist somewhere along the lines.
Therefore, if you sign up for something with a particular email address, do not be surprised to find your inbox overloaded with junk mail!
More often than not, when a marketer joins a safelist, they are likely to be advertising to other advertisers' alike, and at times will end up sending an email advertisement for a product or service to a person selling the exact same thing!
Now, the upside is that this will not happen all of the time, and in fact, some of your fellow advertisers that may get your email, may very well be looking for your particular product or service, which can very well result in a sale for you.
At this time, let me use a particular, standard, free safelist as an example here…
Let's just say that you have joined a free safelist that has 10,000 members, and allows you to email every 48 hours, which is a fairly typical standard these days.
Here is what my experience is on such an example
First, in my opinion, there are probably going to be around 1,000 of those people that either will never check their email, or no longer even have the email associated with that particular safelist anymore.
9,000 left to receive your email
Now, out of the 9,000 people left, I would say about 4,000 or more have a particular “list address” that they only use for the purpose of receiving email in turn, so they can continue their advertising campaigns, and login about once a week to blindly delete all email, just to keep a clean inbox, and never opening one single email at all.
5,000 left to receive your email
Ok, at this point I will figure that about 5,000 will now at least login at some point, and perhaps glance over the initial page of emails. I figure that about 2,500 of those people take a quick glance, then delete, with the remaining 2,500 staying to perhaps check out a few adds before clearing out their inbox.
2,500 left to receive your email
Now, I estimate that the 2,500 left are going to do a few different things here. They are going to look at the adds somewhat quickly, and the subject title that catches their attention may actually get them to click and open that particular email. Out of all the emails, in their overloaded inbox, yours is in there somewhere.
Again, in my personal estimates, I am saying that 1% will actually find your particular email, and actually click on it!
I am estimating that about 25 people will actually click, and see your add!
Out of those 25 people, I am going to say that 15 take a glance, and leave forever.
The remaining 10 will stay and read a little longer, and a few people will actually draw interest, and start clicking on some of your offers.
Let's just say, that this particular add blast worked and you actually got one sale!
You know what? That would be very, very, very good!
Personally, I utilize 3 paid listers, and about 25 free ones just with the email advertising alone.
Past this, I have a website that I submit to search engines, and free online article submissions as well. You can find these by doing a search in your favorite search engine(s) and it definitely adds a boost in your campaign(s)…
At any rate, just don't give up on the safelists so soon.
Do not look at it like, “Well, I sent to over a million people and nobody bought, so I guess I will just give up…”
Look at some of the variables first. You may think that you mailed to 10,000 or even 1 million, but the fact is, only a small amount of those numbers will actually see your add. That is why you need to be creative, and write up one of the best, catchy subject lines you can think of, without violating ethics, law, etrc…Essentially, do not put such things in your subject line as, “Account terminated”, “Notification of payment”, etrc…Not only is this a dirty tactic, but often in violation of the safelist, and only looking to get you into a lot of trouble.
Oh yes, I almost forgot…”The time of day to send your add!”…Well, you may already know this but many of these email servers vary greatly! Some send your add right away, others' are delayed, and some put you on a “first come, first served” basis. I have no problem sharing some of my personal stats with you here as well. My sales for some reason take place between 9:00am - 1:00pm Mountain time, and what is even stranger is that, this seems to occur mostly on Wednesdays and Saturdays for me. I hope that helps you out with your email campaigns.
Most importantly, never, ever spam! If you send an email to someone with a particular offer, that the recipient never agreed specifically to receive, you are spamming. It is also considered spam to answer an add with your own add. Very bad idea!
Good luck, and happy sales!
