Scientific means using the facts and laws of science. We will notice that advertisers mostly use the words science and scientific to influence readers to buy the products advertised. One ad may claim that a product is better because of it has been scientifically tested. Another ad may assert that the advertised product is a new “Scientific discovery”. You can probably think of several recent ads. Perhaps some of these products made you want to buy the product advertised.
Some example of advertisements:
- A Toothpaste that fight germs brings you a step closer to better dental health
- A lotion for healthy, young looking skin
- Hypo-allergenic
- Dermatology tested
- A face cream with CLA technology for radiantly youthful skin
Advertisers know that readers accept science as the basis for truth. Manufacturers improve their products with the help of science. New developments and discoveries in science are reported in the newspapers almost everyday. So, everyday we can avail of different products for better use and beneficial to the consumers.
