Article marketing is another marketing strategy where you submit articles to article directories to earn free traffic to your site. There are thousands of article directories online where online marketers can submit their freshly formulated content. Once these articles are submitted, a resource box or information about the author is appended at the bottom of the page. This resource box may include links to the author's site or blog. Once visitors get interested to the article you've written, their enthusiasm to know more about the writer and what the writer does will increase. The given links are visited and the author gets free traffic.
Article directories allow people to reprint these articles to their website, blog, newsletter, and other written projects. Once the person reprints the article in his/her site, another opportunity for traffic is reached. This is very useful as website or blog owners also market their projects. It is similar to hiring a marketing agent to market your website but in this case, you get it for free. Once your article is republished, you get a nice back link to your blog or site.
Example of these articles with resource information can be found at Article Exchange. The idea of article marketing is that you can increase your exposure by having your content reproduced around the Internet. Your reward is a one-way incoming link from the resource box. The idea is easier than link exchange where you need to link back to the site.
In submitting articles to directories, it is best to submit shorter, 400-600 word articles. It is proven that these articles generally get the most traffic. People usually don't want to read very long entries and they want the thoughts to be directly given.
It is also not advisable to submit the same article to different article directories. It is best to modify your article before submitting to other directories. Submitting the same entry will give you a lower page rank and is not encouraged by search engines.
So, still paying a lot of money to earn traffic ? Try article marketing !
Khassandra also submits articles at Article Exchange. A free article resource center for your blog, website, newsletter and similar projects. She also collects health and beauty articles in her blog Health & Beauty.
