This young man is missing his opportunity to get his message out. He may have the audience's attention (briefly) but what message will they carry home? He needs a slogan on his board. A slogan jars the customer's memory, reminds them of a particular business, and helps to generate sales.
Slogan Zone provides a free online directory which lists product and business slogans. Slogans are also referred to as tag lines or catch phrases. By searching the listing at Slogan Zone you can determine whether the slogan you may have in mind for your product or business is already in use. Slogan Zone will also assist you in determining which markets are available, and which are saturated.
Your slogan should be carefully crafted to support your company's positioning, brands, and goals. It should be catchy and concise. Ad Week instructs its students to make their slogans:
“Enticing, sellable, believable, memorable, interesting, desirable, and exclusive.” And while they are at it they need to do all of this in 7 words or less.
Some tips in making memorable slogans are:
- Make it rhyme.
- Use a moniker: Using a familiar name or nickname (to connect the product to).
- Use humor.
Listed below are 10 popular business slogans. Some of these have changed as the company's images have changed.
- Coca Cola was “The real thing” - Now it is “make every drop count”.
- U.S. Army was “Be all you can be” - Now is “army strong”.
- Delta Airlines - “You'll love the way we fly”.
- Allstate Insurance - “You're in good hands.”
- Mennen was “Just like you, it never quits” - Now is “Non-stop protection for your non-stop life”.
- Panasonic was “just slightly ahead of our time” - Now is “Ideas for Life”
- Toyota - “I love what you do for me”
- Visa was “It's everywhere you want to be” - Now is “Life takes Visa”
- McDonald's - “I'm lovin' it”
- Burger Kings - “Have it Your Way”
Reading these slogans, and thinking about the many others makes it obvious that slogans help us to identify with the product or service and help the company to get the word out.
When the U.S. Army changed its current slogan of “Be all you can be” it was trying to target a new generation. The U.S. no longer participates in a military draft and there was a definite need for new recruits. “Army Strong” was developed by McCann Worldgroup and was used to replace the slogan “Be All You Can Be”, which had been in effect for almost 20 years.
Research showed the previous campaign caused young people to feel that a career in the military was “dehumanizing”. This demonstrates how important the appropriate slogan can be, when connected with the image a business wants to portray. The current campaign enabled the Army to meet their enlistment goals.
Love the picture too.