Mostly many people prefer to opt for the FREE Programs. As we know the most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.
We see in our daily life many advertisements on the T.V., Magazine, Newspaper or Hoarding mentioning "Buy 1 Get 1 Free" or "Buy X Article you will get Y Article Free" and so many such example one will come forward.
Mostly to boost or shoot up the sale this is the marketing technique to promote any product or services. But when doing this promotion word FREE is emphasizes more in the advertisement. To sell any items whether it is households, cars, flats, clothes, fashion items, furniture, durable or non-durables or anything whenever any manufacturer or dealer wants to sell they come with the scheme.
What this schemes mostly are buy one get one free or exchange your old T.V. for new with the discount in the price or buy newly launched T.V. and get DVD or CD player for FREE. Take another example for the sale of new cars. The car Dealers come up with fantastic offers, especially during festival seasons, like buy new car a get Insurance or Road Tax or Car Accessories for FREE. Exchange your old car for new and get Insurance or registration free. Not to mentioned about these items now a days there is offer if anyone purchase the land. Even if some one does is Life Insurance there are some Insurance Agents who are ready to do your policy by paying one to three Installment.
Every manufacturer or retailer or dealer who are dealing in any item sales knows very well that most of the people like the FREE stuff on their purchase. It is human psychology now a day that whenever they purchase anything they expect they should get something for FREE. Truly speaking the majority of the people can’t resist the word FREE. Mostly the word FREE goes hand in hand with any sales, whether it is Mall, Super Market, Dealers, Shopkeeper, Whole seller or retailer.
The market has been taking advantage to increase their Sale and boost the profit.
The traditional marketing the customer feels that he has saved some money by purchasing certain item and getting something FREE, which otherwise they would have to spend extra.
In the marketing point of view whatever any one offer with the tag FREE on it is actually not FREE. The manufacturer or Dealer has already included FREE item value into the selling price of XYZ item. After all every one is running their business for profits and they are not fool to throw away their money in FREE offers. It is Customer who is at the lost whenever one fall in love with word FREE.
This not in the traditional market, one will find such offers with the word FREE even in the Online Marketing. Many a time whenever you open any web page or email account you will find a banner advertisement “Click Here to Download the FREE Demo”. The word FREE either highlighted or blinking.
One will mostly find these lines with word FREE in it, not to mention why? It may be like one of the below:
- Click Here to Download the FREE Demo Version
- You may Contact us for a Price Quotation – It’s FREE!!!
- Sign your Account for FREE!!!
- Take a FREE tour of the Member’s Area for more detail.
- Subscribe to our FREE Newsletter!
There are some webmasters gives the FREE offer to join their programs along with FREE sign up Bonus of $5 or $10. There are others who give FREE upgrade to the program if you refer certain number of member or surf for certain day’s non-stop.
The word FREE become effective and legal when someone get something, and if nothing then it is cheating. The Internet marketer mostly uses the above mentioned effective ways of introducing the magic word FREE.
Internet marketer mostly gives the FREE e-Books to promote their Programs, sites or anything else. One can use FREE e-Books as a promotional tool to carry their advertisement and built their reputation.
The e-Book, which is created, to be given as FREE should be related to ones product or services they are into. Once this is done they will have the advantages like, (a). The advertiser gives the legitimate reason, to use word FREE in their Advertising and Promotion. (b). The advertiser generates FREE publicity by promoting their product or Services via FREE e-Book. (c). The Advertiser built their credibility by way of useful FREE e-Book, which is relevant to their target market.
The advertiser should keep in mind that the content of the FREE e-Book should be useful and relevant to target the market. If suppose the advertiser promote Computers and related electronics products and giving away a FREE e-Book that contains Internet marketing articles base on Cars and maintenances then giving such e-book to the customer is of no use. The advertiser can hire for some to write and create the e-Books as per them, and this will help them to boost their sales and keep their credibility among the valid customers.
With the word FREE one can market anything, whatever the way they want and apply the strategy that works towards profitability. The marketing teams are always moves in this direction to grab and apply new FREE offers and schemes to increase the profit of their company.
After all any business is for profit and how to squeeze the profit from this waste competitive market is the real business. Anyone who can sustain in this competition is the successful businessman to grab the profits from their customers.
To sum up it is the customer who are always at the loss in this transaction, the advertiser/manufacture take their share in the form of profit. Hence the customer has to be awake and calculated minded before falling pray to word FREE and loosing their money for FREE offer and schemes.
