Marketing and Advertising

Remember Your P's and Mix When Marketing for Sales

by Lesley Jackson, Nov 25, 2007

Briefing on marketing versus sales, and two key principles in marketing: The four P's of marketing and the marketing mix.

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Direct Mail: Dinosaur in the Digital Age

by Michael Crozier, Nov 25, 2007

Direct Mail has long been a major advertising media for businesses of all sizes. Here I examine how technology and lifestyle changes could spell disaster for junk mail.

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10 Unlikely Scents That Have Become Unexpectedly Popular Perfumes

by Sher D Fly, Nov 20, 2007

In the world of perfumery, most fragrances are created with a mixture of enjoyable scents from typically nice-smelling flowers, plants, herbs and spices, either naturally produced or chemically reproduced. Far from the norms, you'll be surprised that there are also several unconventionally bizarre scents developed by innovative perfumers (or “anti-perfumers”?) that have actually become quite popular with many followers.

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Advertise Effectively Through the Media

by Todd Hicks, Nov 18, 2007

Written for those interested in advertising through the media. You will learn how to create an effective media ad campaign.

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Five Tips in Joining Network Marketing

by ram, Nov 16, 2007

It is hard to figure-out if the network you are working on is a scam. You need an extra study to be able to work effectively without wasting your time.

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The Craziest Adverts in the World

by Louie Jerome, Nov 3, 2007

From shaven cats to battery powered buses and giraffes, it's all here. Take a look into the crazy world of advertising.

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Compulsive Copywriting

by dutyfree, Oct 29, 2007

Copywriting is producing the persuasive language used in advertisements, Direct Mail, leaflets, brochures, websites and other promotional material. The text is often referred to as "copy", the originator, as a copywriter.

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How to Market Your Book, Online and Offline

by Tom Elsa, Oct 25, 2007

I can teach you the tricks on how to sell your self published book.

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The World’s Most Recognizable Symbols and Trademarks

by Nelson Doyle, Oct 18, 2007

This list highlights the Top 15 World’s Most Recognizable Symbols and Trademarks in a few different categories. It may be surprising which trademarks made it in the end and which ones didn’t.

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