In this Graph I have comprised the results into a pie chart above, it tells you that majority of people would pay a pound for a valentines card
In this Graph I have comprised the results into a pie chart above, it tells you that majority of people would pay a pound for a valentines card
How much would you pay for the delivery of a valentine's card?
This graph above consists of how much the paying customer would pay for the delivery of the valentine's card. Most people would only pay 25p for the delivery but it came out in conversation in my one to one market research that they would rather have the delivery of the card in with the price of the card.
This graph above shows how many people from different year groups have an interest
in the service I am providing. This means that the majority of my customers are in year nine (3rd year)
This graph shows what kinds of things the customers would buy for their valentine bearing in mind that most of the customers will more likely be in year nine (3rd year)
In the Key, people who said other said they would cook a meal.
Analysis
I have analysed through the graphs that my target market is year nines and the products they would be more likely to buy will be valentine's cards and roses and they would only pay one pound for the card and the delivery service of the valentine's cards. So I have determined what the market in the school want and identified that there is a gap. And I also came to an initial decision on the place where I will sell my product, which will be in the library. I think that selling both valentines cards and roses would be a little too much to handle so we have decided that we will only sell the valentines cards
The Name of my Business.
The next stage in my business once I have chosen our service is to choose an appropriate name for my business. I have decided to do a brainstorm on the different types of names for my business this information is below,
Valentines Messaging service Be my valentine Card delivery service Secret valentine Service Valentine spy Brainstorming Ideas for business name. Valentines anonymous I spy a valentine Kings cards valentine delivery service Crowns cards valentine delivery service
I have decided to use the name Crowns Cards Valentine Delivery Service. The reasons for me choosing this particular title is that its catchy, and using words that are strongly linked with royalty make you feel like this will be a royal service. The language used in the title is alliterated using the sibilance of the C at the beginning of the first and second word and the S at the end of both of them. Having these carefully chosen words allows me to colour code my product or service. I can select a number of colours that relate to royalty for example purple's and blues and reds. The title, because of alliteration, will stick in my target audiences mind and that is a good advantage to the supplier, as they will get recognition. The word crowns makes you think of bright, colourful and wealthy prospects and associates the service with good living an a rela-a-a-xing life. Associating this service with such things as royalty will create recognition. The recognition will come through advertising, which is why the name is important because it could influence the colour co-ordination of the logo's, poster's and the Valentines cards and could be a crucial point of your sale of the service or product. The name must stand out and put the message across of what my business is about in abbreviated terms.
The reasons that I did not choose the other business names were because of the reasons that follow.
Valentines messaging service- this name was in my opinion too plain and would not be remembered by its onlookers.
Be my valentine delivery service- was too poetic and may be too girly and I want a good mix of male and female customers.
Valentines anonymous- I then looked at the more secretive side of Valentines Day and decided that this title was too closely related to the title of classes, in which people who have problems go to, for example, smokers anonymous. I didn't want my target market to feel like they have a problem
Secret valentine service- I then got back to the idea of the experience being a service that is publicly used and secret if you want.
Valentine spy- then I created this title, which makes the customer feel like it's a more personal service and mischievous and all kids like mischief. This title could possibly create suspicion between people and provoke action to use the service.
