How have interests changed over time?
Sainsbury's stores have got bigger so there may be more disruption
Because they have got bigger they expect them to employ, comply to laws and sanctions put in place and create a good image.
How has influence changed over time?
Local community groups have more power through forming groups
They can influence employment, location and make them give to the local community for example putting money into the hospital near by.
How expectations have changed over time?
They expect a certain number of the unemployed population to be employed and the are to be kept clean and tidy
They expect Sainsbury's to be economic, provide good products and fair service at reasonable prices to pay tax
How is the business responding to any of the above changes?
Employing local people, keeping in touch with the community and being ethical.
Employing the local community and abide legislations
Stakeholder of crowns cards valentine delivery service
Local community
Government
What is their main interest in the business
That the business sell good quality products at a good quality price
That the business do well and create lots of jobs
What influence do they have over the business?
They influence what the business sell
They can influence employment, location of the business and in some cases their product line for example, the government want their product line to educate younger children in some way.
What expectations do they have of the business?
That the business is ethical, honest and conform to legal requirements
They expect them to abide by regulations and pay taxes of goods they sell
How have interests changed over time?
They expect the business to listen more to customers
Their interest in the business
How has influence changed over time?
The influence of customers has not changed over time
More recently they can influence the size of a business for example how many stores Tesco have nation wide.
How expectations have changed over time?
They expect the business to keep the community clean, employ local people and give something back to the community
They expect them to recycle waste, be ethical (charitable) and conform to legal requirements. Also they expect them to pay tax.
How is the business responding to any of the above changes?
The business has employed people from the local area; keeps the area of selling clean and keeps in line with regulations for example VAT registration.
Also the business will organise charitable events that benefit the community.
The business is responding to the government by recycling waste, generating local economy by employing local people and complying with legislation.
Stakeholders of Crowns Cards valentine delivery service
Share holders
Employees
What is their main interest in the business
Shareholders main interests are the profits of the business and the long-term direction; in a small partnership business shareholders are usually family members.
Employees want Job security, good pay and good working conditions
What influence do they have over the business?
They have little influence as a minority but with other share holders they become majority and have say over such things as diversification, dividends
As a group, a union they may have a lot of influence in the business
What expectations do they have of the business?
They expect the business to make a profit and set targets to be achieved and also be legitimate
Want pension schemes, good training, good rates of pay, social events and discounts
How have interests changed over time?
Their interest may have changed to, the direction or the product range of the business. Or the market share that they own and Growth.
Interested in the business doing well. They may have shares in the business themselves given as a staff bonus.
How has influence changed over time?
The influence of share holders can change the direction of a business and what products are being sold
More influential as there is a staff shortage in the area. Low level of employment. It costs 3000 pounds to train one person.
How expectations have changed over time?
Shareholders expect the business to be innovative, modern and competitive. Certain expectations do not change. Like profitability.
Now expect better training, wages and conditions.
How is the business responding to any of the above changes?
My business is responding by increasing dividends from profitability and setting the long-term direction of the business. Also allowing room for more specialised ideas.
Always pay above minimum wage. Provide benefits so they don't leave to go to another store. Childcare flexibility maternity/paternity leave. Staff socials
Every business has competition and that is what in most cases puts businesses out of a sale. Losing sales can be because of the price of your product. You have to identify your competition and put your prices inline or below your competitions price line. This creates desire for the cheaper product and helps achieve to create a custom for your business. Having a cheaper product creates word of mouth and can be very reputable and profitable to your business. The competition in the new mills area is Pricilla's, which is Gift shop in the town centre. Church road Stores, the co-op and the flower shop also I am in competition with shops that sell crafts materials for example card and decorative sequins. This is why I must promote my product as being bigger and better than making your own valentines card and really make people believe that the product is worth the price. The usual price of a valentine card at each of my competitor's stores is one pound fifty at the least. This puts me at an advantage as my business is promoting a sort of after sales service. This is the delivery of the card to the valentine. The local shops advertise valentine's cards with an envelope and nothing else for one pound fifty where as my business is offering free delivery service with the valentine's card for one pound. I have decided this would be my unique selling point and would be the deterrent of the other customers to guide them to the additional cheaper price.
Evaluation of this section
