A clown business in your area can be both fun and lucrative. Plus, the market is thriving for performing clowns. You can provide entertainment at parties, gatherings, events, fairs, store openings, and any other events where large groups congregate.
This unique business will be a huge hit at children's parties. Don't feel the need to restrict your market to just the little ones. Adults often hire clowns to break the ice at parties and social events. Another high demand market for your new business is the opening of new retail stores and restaurants. A happy clown at the entrance of a new store can be a real traffic draw for the store.
What characteristics do you need to be successful in the clown business? You'll need to have a love of people, both young and old, since your job puts you in direct contact with the public. It helps to have a bit of acting talent and a flair for performance although, with a bit of practice, you should be able to come up with a great routine even if you've never acted in your life. If you feel uncomfortable with your level of acting skills, consider taking a drama class at your local college. Even better, if you have a clown school in your local area, consider attending some of their classes.
With the knowledge you gain from these sources, you can concentrate on developing your clown character. What kind of personality will your clown have? Will you tell stories? Perform magic tricks? Concentrate on one particular clown personality and become proficient at it.
You'll need to know how to market your clown business. An ad in the yellow pages under the entertainment section should bring in a great deal of business. You can also co-market with party supply stores, independent party consultants, and caterers. Consider mailing brochures to clubs, churches, and schools in your area. When new retail stores open in your city, visit them and let them know how your service can help them draw customers into their store. Fliers and business cards are also excellent ways to spread the word about your upbeat business.. Local classified ads can bring in business for you as well as the higher traffic online classifieds such as Craig's List.
When your clown business catches on, you can add additional clowns to work for you as well as offer additional services such as face painting, clown storytelling, magic shows, and balloon artistry and be a full scale clown entertainment center. It's a great business niche for someone with entrepreneurial drive and a sense of humor.
