What does a writer have in common with a multinational cookware manufacturer? Both have created products to sell to the public. The cookware manufacturer normally charges upfront for their cooking products and the writer's products are generally free to read on the Internet, but the writer does get paid from advertisers who have purchased ads from third-party advertising brokers. The readers are not required to pay to read their favorite authors' writings.

When writing an article title to publisher on the Internet, it really should be written using descriptive words and phrases. If you have written a Do-It-Yourself (DIY) article about building birdhouses, then which of these article titles would draw your attention to it:

“How to Build a Birdhouse”

”Build Your Own Birdhouse In Six Easy Steps”

”Build an Awesome 5-Star Birdhouse Using Only Toothpicks”

Of course, we are assuming that the building instructions require toothpicks in the construction process.

The first article title is a very basic example that is written using the direct approach, but employs no high value descriptive keywords in the title.

The second article title is a bit more descriptive than the first article title, but does not pack a powerful enough punch to make the first impression memorable. The best keyword used in this title is the word “Easy”. This word alone would attract more readers to stop to read more. People just have a thing for learning easy things.

The third article title is very attractive as it uses three good keywords that if used together can create powerful results. The first keyword in the title is “Awesome”, the second keyword is “5-Star”, and the third and final keyword is “Toothpicks” and it is the last keyword that creates the curiosity factor, which is a powerful marketing tool within itself.

The “Awesome” keyword, tells the audience that this article is better than the rest. Using the “5-Star” descriptive word combination, informs your audience that the birdhouse are high quality and the third keyword “Toothpicks”, generates curiosity, because toothpicks are usually not a traditional constructing material.

Writing a winning article title for the Internet publishing market is kind of kin to how newspapers write their frontpage news headlines that are commonly larger than life. Boring titles will not take a writer anywhere, but add a splash of personality and showmanship, and then you are writing like a true Internet copyrighter.

Winning article titles do need a little seasoning and planning to write successfully, but adding too much extra flavoring to the descriptive word flow could cause a mess to happen. Avoid making too powerful of statements when writing your article titles and do not write an article title that does not have anything to do with the article that you have written. This is considered being deceptive and you as a writer will lose your credibility and your online reputation will be damaged in the process.

1. Its just like any other presentation. Keep your presentation as simple as possible. If possible try to highlight important things with bold letters. Include buletted subjects rather than like a big story which sounds too boring. Hardly anybody would read your brochure then.
2. Select glossy kind of paper preferably high quality as per your budget.
3. You first need to include your company name, the product name, the propriter etc. It should have a colorful background with artistic letters and pictures.
4. Pictures speak louder than words. You need to include your company logo with it. People often recognize you with your company logo more rather than the product sometimes.
5. Have a tag line for your company printed which must sound very user friendly. For example: "Company X connects people, hospitals and medicines to bring out the best health care worldwide."
6. You can have a brief introduction to the products you manufacture or sell. Highlight your business subject.
7. You need to understand who your customers are. Your brochure should be user friendly.
8. Most important thing is how you convince your customers how different your product is from your competitors. Describe the outstanding effects of your products.
9. If its a medical product give examples of extreme cases that it was cured for the patient with or without mentioning the person's identity if ever you get his permission.
10. Explain the advantages as much as possible.
11. If you have discount rates or comparable prices with other company products, do mention it.