Now with sustainable technology of internet, a tension in Middle East can raise the price of oil in a blink eyes. A certain information will be spread to everywhere in the world in the real time. Consequently we must face the roller coaster of price. This condition makes Monetary Ministers of any country also Central Bank Governors confused, because they do not know what they should do. Every government is busy to control the inflation rate. Nowadays inflation rate is essential thing for politic.

In the past the price of commodity depend on law of supply and demand. Now the price of oil and other commodities not only depend on supply and demand but also by investment movement done by investors. For the sake of maximisation return for their clients, investment managers think they should do something. They believe if an investment of a commodity is good, automatically the flow of the money will go there, this will make "unreal demand". The need of more food in China and India is not the only factor that makes the price of food increase; the money flow also contributes to the increase. After several time the bubble burst happens and the prices will get cheaper. This shows that the movement of money no longer depend of supply and demand.

Now, all of us must be ready to face the roller coaster of price, which is caused by monetary power. All entrepreneur and marketer must be able to fight in this condition.

In this new wave era, there are three main Driving Forces: Digitalisation, Globalisation and Futurisation.

Digitalisation could make a person be powerful, as long as he has internet access. The interaction of people in the internet, who influence and help each other, will make a powerful impact. No wonder if there are many social networking in the internet like, Facebook, Friendster, Multiface, Yahoogroups etc. And there are so many wireless devices to access internet like notebook/laptop, mini notebook, PDA, Blackberry, mobile phones, iPod, etc.

Globalisation includes Politic, Legal, Economy and Social-Culture. Globalisation becomes more intense because of digitalisation, especially because of Web 2.0 technology.

We must know that the future will always change. Something remain unchanged is the change itself. The future situation will be far different from something in this moment or in the past. Futurisation has happened, is happening and will continue to happen.

The market will always change, so divisions in a company like marketing section or accounting section is no longer effective. Every people in the company must have market orientation. In this New Wave Marketing era, everyone is marketer. Everyone will serve the customer, directly or indirectly. Marketer must also responsible for return from marketing program he runs.

Do not be afraid to change and be changed. To face the forever changing market every company should have a ”New Lifestyle”. Put down the old rule and paradigm. Have a new strategy and be ready for forever change of market. This statement is really extreme: Change … or die.

There are four ways to invest in gold.

1. Gold Mining Companies
2. Gold Exchange Traded Funds (ETF)
3. Local Gold Bullion
4. Online Gold Bullion

Gold Mining Companies

Purchasing the gold mine company stock is an excellent way to get in the gold game without being fully exposed to the ups/downs of the gold market. If you invest in a good mining company it will have growth potential (especially if gold is going up) and the ability to sustain itself through down periods. Gold mine stock, however, is still susceptible to speculators and short investors. Make sure you understand the company's balance sheet and long-term financial outlook before investing in it. At a minimum make sure you understand the company's balance sheet and long-term value.

Gold Exchange Traded Funds (ETF)

I recently stumbled across ETFs when I was trying to find a method to invest in commodities and specifically buy minerals directly. ETFs are an excellent way to directly purchase a commodity without dealing with special investment firms. Essentially an ETF is a mutual fund that you can trade like a stock through a regular investment firm. The price of the ETF share is directly proportional to the price of gold at that time. In fact, most gold ETF funds normally own gold that directly relates to the price of their shares. The benefit with investing in an ETF is that you own gold without having to worry about safely storing it. A negative with ETFs is that they are taxed by the IRS as collectibles, not like stocks and mutual funds and thus, ETFs do not benefit from long-term capital gains. After 1 year with a stock or mutual fund the long-term capital gain kicks in and the maximum tax rate is 15%, whereas with an ETF it continues to be 28%.

Local Gold Bullion

If you'd like to own gold directly there are numerous options. You can purchase gold bullion (e.g., coins, bars and other items) or purchase gold jewelry. The latter is particularly beneficial because you can own gold while still being able to use it. Personally I took the route of investing in gold coins. I found it quite fun to buy a “piece of history” and have a long-term investment at the same time. There are two big negatives with holding gold directly. First, you require a safe place to store your gold and keep it away from the criminal element, and secondly it can be somewhat difficult (and expensive) to buy and sell gold directly. You can purchase gold coins from online auction sites (e.g., Ebay), and gold bars from brokerage sites such as http://kitco.com. The greatest advantage with having real gold on hand is that you can have immediate access to it. For the paranoid, gold is a safe bet if society goes to hell in a hand basket. Some folks have dollar bills stuffed under their beds and some have gold coins. Given how the dollar has been plummeting lately I greatly prefer the latter.

Online Gold Bullion

If you want to own gold directly but don't have a safe place to store it or don't want to be charged expensive fees then an online bullion brokerage may be best for you. The concept with the online bullion traders is that they store bullion at their secure vaults. When you purchase gold it is not shipped to you, but rather stored in their vault. You can purchase more gold or sell it at anytime and they will immediately give you the $ for the current rate of gold being traded at that time. A small transaction fee will be applied (normally in 10s of dollars). The process is very fast and secure. There are quite a few online gold brokerages out there but most seem to specialize in the acquisition of gold bars/coins. One online brokerage I particularly like is bullion vault. This website allows you to buy gold directly and have it stored in one of their three vaults: New York, London or Zurich. The website is very secure, intuitive and easy to learn. One of the coolest features of Bullion Vault is that you will receive a free ounce of gold when you signup.

I hope this article has helped educate you on the different gold investment options. If you have any questions please let me know, I'd be happy to help out.

Did you know that you have a choice in buying gold in bullion form or in gold certificates? Alright, you might not be a savy investor and don't really want to stash your gold in your mattress but don't let that stop you from investing into something as good as gold. Savy investors will buy gold certificates and have their brokerage houses keep them. If you ever want to convert these certificates to gold bullion, you can for a small fee. But most investors don't bother.

If you're new to investing in precious metals, my advice is to forget them all, except gold. A lot of people are flocking to uranium and I've been tempted but I've heard several analysts say that there aren't any nuclear plants coming up any time soon. They say that to build a nuclear plant, it literally takes them years of approvals before they break ground. Buying uranium is not for all investors, just the ones that are patient. And I'm not patient when it comes to tying up my money for a long time.

The last time gold jumped up, we didn't really see any effect. Back when gold was selling for $100 an ounce, we saw less gold fillings and crowns at the dentist. People were replacing them with metal caps and melting them down to use in bracelets and earrings.

With gold topping the charts, word on the streets is "Sophisticated Simplicity" which European fashionists are trying to sell to the jewelry markets. In Asia, jewelers are selling street-chic and rustic pieces. The days of wearing huge chains, made of gold are over. We're going to see less gold pieces and platinum ring mounts and start seeing more hollow pieces with lighter-weight designs using more semi-precious stones and non-traditional materials.

It's not too late to get into gold now. Remember the ratio between gold and oil - 15 to 1 and the price of oil keeps inching up every day

A brief background on the poop.

Panda Poop as the name suggest comes from the rare and exotic Panda Bear. A Panda Bear as a mammal that can grow as big as the American Black Bear. They exist in only six known habitats located in main land China. The bears mainly feed on fifteen types of bamboo, the main source for poop production.

The discovery of the first innovation.

In a publish report in 2003, it was reported that Japanese professor Fumiaki Taguchi of the Kitasato University in Tokyo began experimenting with the poop. He theorized that because the Panda diet relies heavily on bamboo, their stomach bacteria must be something special. The professor's hypothesis that the poop could be used as a natural energy alternative has spawned a program of industrial research. While poop production at present isn't high enough to stop oil dependency, it can offer some relief.

The Chinese paperwork innovation.

In a reversal of product roles, the Chinese have taken to converting Panda Poop into multicolored paper products. Skeptical at first in the venture, they are now shoveling in the profits. Notebooks, bookmarks, and key chains from Panda Poop have passed into a popular fad. Product production is barely keeping up with the demand.

The Thai government hones in on excrement.

Thailand rents two Pandas from China at the cost of $250,000 a year to get their hands on the fabulous feces. Their main concerns are processing the byproduct into paper eliminating much of the chemicals used in the current method. It is estimated that two Pandas on a good day will produce 55 lbs of this no longer waste product. Not counting the habitat facilities and feed, they are paying approximately $803 per pound to play with its possibilities.

Time to think about getting on the ground floor.

The best time to get into any commodity is when it has the scent of possibility. It is only a matter of time before other uses for these versatile feces will begin to plop into the marketplace. By positioning yourself the right way at the right time, you can receive the benefits as the poop explodes into fashion. Many products from the Far East have been found to thrive in the western markets. Right behind such marketing giants as ginseng and bamboo curtains lurks the next hot Asian wave of the future, Panda Poop. I recommend if you have a nose for business you should keep an eye out for this product and step into this opportunity. You could become stinking rich, if you do.