First of all, location, location, location. Those are the first three ways.  Next you need to make sure, that it is in great demand, not something that is going to be just a phase.  Also see how many other businesses of the same are around you.

You want to give the people what they want. A great price and a great product. That is a start. Have a great staff and a great atmosphere for them to come to.  Ask yourself, why should people love to come here? 

Starting a business of my own 15 years ago, I started out with,"Just Haircuts."  It started out as a two person shop and ended up to be a 5 person shop, with only 450sq. feet to work in. It was very tight, yet I call it cozy. The price was $5.00 for a haircut. Unheard of at that time and this time too.

We had lines out the door, people waiting for 2 hours, just to get a $5.00 haircut.  Other shops around me were $12.00 and up.  While we were getting the volume and working nonstop, the other shops were not busy and sitting for most of the day, but getting $12.00 a cut.  They just didn't seem to get the concept.

Some moved on and tried to open their own shops, yet wanting to charge more. They just didn't seem to get the volume that I had. They saw the people and the money and wanted to get greedy, so they had charged more.

Today I moved to a larger shop and incorporated perms and color, still the lowest price in town.  Yes, I did raise my prices for haircuts to $6.00 a cut.  I also figured that some don't like to go into a place with the smell of chemicals, so I opened a barbershop, to please them all.

Give people what they want and they will will feed you. Be greedy and you will be hungry.

For a lot of marketers, it will be quite some time after all this is decided that they will start to consider other questions: What color will the product's logo be? What color will the packaging be? What color should the wall's stores distributing said product be? What colors will we use in the fonts and backgrounds in our ads? These questions of color can sometimes be the difference between billions in sales, and closing up shop after a few months. It is important for advertisers and marketing specialists to understand how people react to colors, how people feel about colors, and what colors are best to be used in promoting certain products and services. Mimi Cooper reports that color is among the three most important factors in deciding on a purchase. Researching the psychology of colors can have immense benefits.

Despite the amount and quality of research that has been done on the psychology of colors, there have been very mixed results. This has been the case for several reasons. One reason why findings on color psychology have varied so much is the simple fact that people are different. All the studies will admit exceptions and confirm that individuals have different feelings toward color. Thus, any research on this area of psychology is somewhat flawed. Another reason why it has been difficult to unify research in color psychology is because there is a significant difference in how people of different nations and especially different cultures react to certain colors. A third justification for the lack of uniformity in studies on color psychology is that different experimenters ask different questions. There seems to be a fundamental divide separating those who want to assess the pleasantness and likeability of certain colors, and those who want to discover what feelings, images, or meanings certain colors elicit in people.

Likewise, the jury is still out on whether response to color is an inborn attribute or it is learned through experience . Finally, a change in color psychology research over time has been the more recent evaluation of the effects of color being broken down my researchers into three categories: hue, chroma, and value . Hue refers to what we generally know as the difference between red or blue or yellow. Chroma deals with the richness and saturation of the color. Colors with high chroma have a larger proportion of the hue in them. Value refers to the lightness or darkness of a color relative to a neutral black-grey-white scale. A dark color has low value. This complexity in the evaluation of color has fundamentally changed how recent studies have been constructed.

That having been said, there are several trends that researches have found to be fairly stable in the realm of colors and their psychological effects on humans. Some trends have to do with divisions in the population. For example, children have been observed to differ from adults in their psychological reactions to certain color; men differ from women; and, as mentioned before, there are several cultural distinctions. As a whole though, certain responses to particular colors and types of colors have been documented. For instance, Kaya and Epps explain, in the College Student Journal, that red is exciting, orange causes distress, purple represents dignity, yellow is cheerful, and blue is comforting . More generally, people prefer warm colors (red, yellow) to cooler colors (blue, green), and lighter colors over darker colors. More specifically, a mix of yellow and red symbolizes autumn and makes reminds people of Halloween.

Certain participants in studies have noted that blue represents the ocean and the sky, and that red can symbolize either love and romance, or evil and blood. Some of the associations being made about colors are part of human physical nature. Kaszubowski notes that yellow is a good attention getter because our brains process it the fastest. Colors can even affect our blood pressure. Research has shown that both blood pressure and respiratory rate increase with exposure to red light and decrease with exposure to blue light. Thus, colors can have both physiological and psychological effects on us.

As more of these trends become evident, the researchers are finding out the psychological trends change across nations and cultures. In America white is the color wedding dresses and purity, where it is the color of mourning in China and Japan. Additionally, while green is known as the color of envy in America, yellow symbolizes greed in countries such as Japan, Italy, and Turkey.

The people of some countries do not respond well when their national color is used for marketing. Thus, green does not work as a commercial color in Egypt. While orange is a sacred color in Hindus and Buddhist monks, Zambians do not even consider it its own color. Commercially, half of the U.S. associates soft drinks with the color red, while Korea and Japan see the major soft drink color as yellow. Many world cultures are so different that the experiences of certain people are different enough to elicit very different feelings toward certain colors.

Marketers and advertising agencies have to take all these facts about colors into account when they design promotion campaigns. Color is involved in marketing far beyond simply making flashy ads grab consumers' attention. Researchers suggest that color can be used to aid in quest for awareness, differentiation, satisfaction, brand recognition, and loyalty . Color must be considered when designing a logo packaging , interior decorating of stores and restaurants , and advertisements.

Bottomley and Doyle constructed a study that tested how certain colors worked as logos for certain products. They asked subjects to categorize a select list of products as either functional, “products that fulfill a need for problem solving or problem prevention,” and sensory-social, “products that fulfill a need for personal expression, convey status, attain social approval…or sensory pleasure, variety, or stimulation.” The study showed evidence that some colors, such as gray and black, were more suited to represent functional products such as anti-freeze and power tools; other colors, like yellow and pink, were more suited to represent sensory-social products such as chocolates and ice cream.

From the start of the marketing process, designing a logo, color plays a very influential role. One of the biggest problems that marketers face is applying their color schemes across cultures. Researchers say that the main pitfall for companies is lack of proper cross-cultural research in an effort to cut costs. Marketers must put in the time to fully understand color's role in promoting products.

With the logo set, marketers must decide on a way to package their product, if it is a tangible item and not a service or a place, such as a restaurant. Kaszubowski  suggests that a company should determine the message it wants its product to send. The packaging should create a message and image in the minds of consumers, associated with their product and brand, that keeps them loyal to the company.

Kaszubowski also describes research that has been done in the area of food packaging. He notes a study that presented subjects with the same package of flour with twenty-five different package designs. The study discovered that a green bag was associated with good taste and an orange bag was perceived to be rich in vitamins. Everything about the packages was the same except for color, and yet the bags of flour sent different messages. Kaszubowski also mentions how the implications of the color black have changed recently.

What used to be a color of death and depression has come to signify elegance and wealth. To this effect, he notes that the packaging of Mike's Hard Lemonade uses yellow and black to symbolize lemon flavor and sophistication, respectively. This is evidence of another trend in food packaging: coloring the package based on product flavor. The package of orange flavored products, such as oranges, orange juice, or orange flavored candy, will most likely be colored orange. Lastly, Flynn and Warden confirmed that the color of a package could even influence its perceived weight.

Whether discussing the store in which a product will be sold, or deciding how to decorate the interior of a restaurant, atmosphere color is very important. According to Belizzi and Hite, Kotler defined the term atmospherics, which is "an effort to design buying environments to produce certain emotional effects in the consumer to enhance purchase probability. This is a very important concept for marketers to understand, because research proves that the decorating of stores and restaurants can really affect consumer decision-making.

Certain colors can be used to stimulate or suppress appetite. Red  and yellow are both appetite stimulants. This is why fast food restaurants, most notable McDonald's, use these colors to insure that patrons eat more and leave quicker. Singh also notes restaurants that might want to use blue inside their establishments to relax their customers. Classier restaurants, which want to create a more leisurely elegant atmosphere, will use this blue color tactic. On the flipside, all-you-can-eat restaurants will often decorate their establishments with blue to suppress appetites simply so they can save money.

Once the marketing department of a company has designed a logo, packaged their product, and set it up for distribution, it's time to advertise. Leichtling quotes Bob Watson, VP of marketing and media at the NNN, saying, “color has enough stopping power to give a weak advertisement legs.” An important concept about color psychology to keep in mind during this phase of the marketing campaign is that how people will respond to colors is often based on their preferences and past experiences . When deciding what colors to use in advertisements, a marketing team must know its demographic. Leichtling  recalls an automobile company's advertisement that showed an elderly woman getting out of a teal colored car. This particular ad was unsuccessful because teal, and other exotic colors relate more to the youth culture. It is important to match the colors of your product its ads to the section of the market you are trying to reach.

After reviewing a good portion of the literature that has been written on the psychology color, it is clear that this knowledge is very useful to the field of marketing. Ninety percent of the information we take in through our senses is visual, and children base their food preferences more on color than taste. It is crucial that marketers and advertisers realize the influence color has on a product or service's appeal. Scientists and other researches have proven that specific colors, certain types of colors, and particular combinations of colors, generate very different responses. Therefore, in logo design, product packaging, interior decorating, and advertising, choice of color is pivotal in the marketing of any item.

Colors are seen as variable that can be changed or accentuated to tempt customers to buy the product. Marketing techniques have always been associated with colors. Consumers sometimes buy goods based on their sensitivity to the product. Colors are known to increase a person's sensitivity. The person's experience and group influence to great extent his/her sensitivities to the color.

Color, in essence, has a degree of universality to it. For instance, red is seen to represent love, passion and fire while blue conjures images of cold and ice.

A survey conducted by marketing psychologist revealed interesting results that further support the importance of colors in marketing. It was found out that, among the five senses, the sense of sight stimulates the highest degree of customers' interests. This accounts for 87% of the survey. The sense of hearing is the far second at 7%, sense of touch at 3%, sense of smell at 2% and sense of taste at 1%.

Using color in marketing should be done with caution because marketing techniques based on colors could spell success or failure for the company. Successful color marketing is best exemplified by the iMac by Apple Inc. and M&M's.

iMac was sold in five colors : strawberry, blueberry, grape, tangerine and lime in 1997. The first six weeks, iMac shipped 278,000 unites making it the fastest selling Macintosh product. The unique colors of the iMac computer distinguished it from the pack. The colors chosen are also associated with favorite flavors and taste which make them more tempting. The colors distracted the customers from associating the iMac computer to a machine. The same rule applies to the M&M's chocolates which come in 21 different colors. The eye-catching colors of M&M's lure loyal customers to the product.

Just as there are positive reactions to colors, there are some products that failed due to negative reactions to it too. Take for instance, Pepsi's Crystal Pepsi and Hyundai's Accent. Pepsi's "Crystal Pepsi" removed its popular dark brown color in its drink to instill the idea of "purity" which was a popular concept in the 1990's. This however failed to elicit the positive response they expected because it changed Pepsi's original taste. Hyundai used primary colors instead of the popular black, white and silver colors for its car. This did not appeal to the customers' taste leading to marked drop in sales. Changing colors to be unique did not work for these famous brands because the colors are part of their unique appeal which made them popular in the first place. It is important to keep in mind that the colors of the products should match the customers' wants in order to make color marketing a success.

However, the law in many countries restricts what you can ask or cannot ask candidates at job interviews. Established practice and common decency also dictate how you should conduct a job interview. The purpose of these laws restricting some areas of inquiry is to prevent discrimination, so that every human being gets a fair chance of being recognized for true worth and contribution rather than on grounds of skin colour, ethnicity, gender or age etc.

Though the majority of interviewees are genuinely interested in getting the jobs they apply for, a small number of dishonest people purposely plan misusing the interview system by finding out what is illegal, going for interviews and then suing the company for discrimination when the interviewer has asked the wrong questions. Corporate HR interviewing policy usually learns to take account of these unfortunate malpractices after some expensive litigation.

Though they vary from country to country, some overall guidelines could be given. Some of these restricted areas of inquiry at job interviews are:

• Nationality
• Birthplace
• Ethnicity or race
• Religion
• Sexual orientation
• Marital status
• Health conditions and physical disabilities

The following list of questions gives only some very broad guidelines. You should always check with your company's HR department or with someone who really knows to see if your state or locality, or even your company, has additional restrictions on what you may not ask.

1. Where were you born?

   This question might seem like innocent small talk, but it could also be used to gather information about the candidate's national origin. You should ask whether a candidate is authorized to work in the country, but avoid asking about citizenship. But some jobs are restricted to nationals of that country so you need to ask that question with proof of such citizenship.

2. What is your native language?

   You can ask whether the person speaks a language required for carrying out the job. For example, if job responsibilities include supporting French-speaking customers, it's fair to ask whether the candidate speaks French fluently.
   
   Race or ethnicity is an irrelevant factor affecting the employee's capacity to do the job though there might be some exceptional cases relating to employment in roles that require involvement with particular ethnicities or nationalities. Many employers are aware that discrimination on the basis of race is unlawful so they try to go around by asking questions like “Is that a Jewish name? But enquiries into the ethnicity of candidates are illegal in many countries.

3. Are you a lesbian? Are you married?

   This question is off limits at job interviews as the information gained can be used as a basis for discrimination. Achieving the balance between work and private life is considered the individual's own affair and does not concern the employer.

4. Do you have children?

   This might sound like an innocent question in most setting, but in a job interview it is illegal. There are general prohibitions about discrimination over parental status, so avoid asking this question.

5. Do you plan to get pregnant?

   This information is insulting, private and also can be used as a basis for discrimination so it should never be asked.

6. How old are you?

   Age discrimination is illegal, and you should avoid asking this question. Usually people write their age on their CVs. It's equally ridiculous to ask a senior level applicant with decades of job experience “Are you sure you are over 18 years old?&rdquo

7. Do you observe Ramadan or Yom Kippur?

   You can't discriminate candidates on the basis of religion, so this question is illegal. If you're concerned about the candidate's availability during certain times of the year, you could ask whether he or she can work on holidays and weekends. But you cannot ask about the observance of particular religious holidays, as this question is discriminatory.

8. Do you have a disability or chronic illness?

   This information is illegal as a factor in recruitment, so the question is illegal. If the job requires some specific physical skills, such as installing cables in high places or standing for most of the day, you may ask whether the person could perform those tasks in those particular circumstances.

9. Are you in the National Guard or liable for conscription?

   It's illegal to discriminate against someone because he or she belongs to the National Guard or is liable to conscription.

10. Do you smoke or use alcohol?

    Almost all jobs forbid drinking being under the influence of alcohol while on the job but consuming alcohol on free time is a private affair. Smoking is also forbidden indoors in many countries. Though people can be fired for drinking or being under the influence of alcohol or other narcotics while on work, and spontaneous tests can be conducted at the workplace, asking about these can be problematic. So make sure what is allowed or not in your country or state.

Most of the articles on the Internet on the topic of what is legal or illegal in job interviews focus on the USA. As legislation and established practices differ in different countries, please make sure of local conditions before designing your own job interview questions.

Barnardo's is a charity for children who are being fostered into care because the parents didn't have financial status to afford a child. The president of Barnardo's is Cherie Blair or also known from her maiden name as Booth. The charity where provided with the money to launch a campaign against poverty, in which a million pounds was spent. The campaign was launched in August of two thousand and three and lasted until October of two thousand and three. The reasons for this are that the campaign was banned as the pictures were offensive to people of the general public.

The advertising complaints commission received around five hundred complaints saying that they were shocked and distressed by the advertisements. They went to the advertising standards agency and the ASA ruled that the advertisements would cause wide spread offence and should not be repeated. One million pound's was spent on the campaign that lasted three months.

The images on the print consist of newly born babies with implements that show a scene, and sense of poverty. The adverts contain babies with objects such as a syringe and mentholated spirits super imposed onto the picture and into the babies mouths another contained a cockroach in his mouth. With this evidence I can see that the main strategy of the campaign is to shock you these are what are known as scare tactics. They want to scare you into reading the text that contains information about their aims. Their aim is to raise awareness of poverty around the UK so they can raise a charitable fortune to put an end to sufferings of people with children living in poverty. They raise issues such as “A child's chances when born into poverty can be dead against him/ her and very much direct you towards a life of crime and drug abuse in later life”.

In these images the babies are on their backs and the photographer (Miles Aldridge) has taken the pictures on an angle looking at the baby from the side. This makes the baby with the image of, for example a cockroach in its mouth look uncared for and not nurtured. Also the positioning of every baby is on its back showing weakness towards the poverty that he/ she must face. All of these connotative meanings represent the weakness of the child

In comparison, one of the images, which is of a baby with a “silver spoon” in its mouth, we see the baby from a birds eye view. This connotative meaning signifies some one watching over the baby like a mother nurturing a baby. There are other connotative meanings such as the colour in the image; it is gold on a soft cushion. The gold in the image signifies wealth and a good upbringing that the child will have because of the benefits of wealth the cushions shows comfort that the child will witness.

In the other images we see that the surface that the babies are on is firm and looks uncomfortable and the back ground in the images are very indistinguishable. It looks like the room is empty and cold. The colours in the image such as a slimy green and a very dull grey/ white wash on the surfaces make you think and feel that the room is cold and empty. The image of the baby drinking mentholated spirits is on a drunken angle that looks and suggests that the baby will be an alcoholic in later life due the conditions of poverty she/ he has grown up in. the syringe suggests drug abuse, and the cock roach signifies poor living conditions.

These images are trying to get you to read the text in the image. In this text it contains a lot underlying emotion that it try's to draw from. For example the text next to the images it will contain the name of the baby and how old it is. This makes you feel emotionally drawn to the circumstances that the text outlines that the baby with have to cope with. The photographer in a way takes away the innocence of the baby with the images of drug abuse and the text gives the baby back its innocence and draws you to feel more for the child. The text in one of the images say's, “If only poverty didn't crush the spirit, hopes and joy of thousands of children every year. If only poverty didn't rob them of the choices of a positive future.”

The text is trying to emotionally draw you to making the decision to give money to the charity of Barnardo's. Because of the information in the text I know who their target audience is. They are looking for people who go to work and earn a wage that is of a sufficient amount a year. To be a bit more precise they are looking for people with disposable incomes and even perhaps people who have children. These adverts draw your emotional feeling for the baby's position.

In this world of advertising it's hard to determine weather they failed their aim to raise the awareness of poverty. It brings the question to mind, does bad press in the advertising world potentially fail your aims of advertising? In my opinion this is not nessaccerally true. As people looked at the images in disgust they will see the logo of Barnardo's and through the shock tactic that the photographer has used they will remember the charity and what they stand for, not nessaccerally in a good light but they will remember. And that in my opinion is successful advertising. Barnardo's was asked these questions bellow and these are the response they gave.

“What does Barnardo's think the adverts will achieve?

“The adverts are part of the Barnardo's campaign 2003 on Child poverty. The one key role of these adverts is to deliver the message across the nations that children growing up in poverty are robbed of their future.”

“These hard-hitting images will cut through the prejudice and apathy that we know exists, and engage with the target audiences and drives them towards supporting Barnardo's vital work. We want the adverts to provoke debate surrounding child poverty and establish this issue as significant”

“Finally, these adverts will continue to build the position of Barnardo's as a modern, relevant and deserving charity to maximise our potential for fund raising and influencing social policy for children.”

“The concept behind the silver spoon campaign refers to the proverb “born with a silver spoon in your mouth” meaning to be born into life of opportunity and prosperity.”

“Barnardo's is using metaphor within the advertising to make the point that not all children are born with the same opportunities or aspirations for the future. Children born into poverty are more likely to have a life that stays hard and a future of homelessness, substance misuse or crime.”

“Using the line ‘not every child is born with a silver spoon,' there are three different executions each featuring a newly born baby with an object superimposed in his/her mouth in order to demonstrate metaphorically the possible future consequences of children who are born into poverty. The objects chosen are a syringe to signify drug abuse, a bottle of methylated spirits to signify alcohol abuse and a cockroach to signify poor living conditions.”

“There is also a fourth advert in the campaign that shows a newborn baby with a silver spoon with the strap line ‘if only every child in the UK was born with a silver spoon'. This presents Banardo's vision that the lives of all children should be free from poverty.”

“The cockroach is an effective symbol of poverty. It is an unpleasant and unwelcome pest that thrives in squalid living conditions and blights the lives of those children

And their families that are unable to escape using the cockroach as a symbol of poverty was triggered from the experiences of service users and staff that were consulted.”

“The entire campaign cost £1,000,000 this is less than 1% of turnover, this spend was stretched considerably by the contribution of free recourses from our agencies and negotiating reductions of cost”

Isn't that a lot just for print? Wouldn't the money be better spent on your projects?

“The spend is less than 1% of turn over and is a fraction compared to other organisations' advertising activities. This budget has been stretched considerably due to the reduction of costs through out the development of the campaign, for example, the photographer Miles Aldridge waived his fees, and we have been given agencies' resources for free”

“Poverty is a key part of Barnardo's vision. We need to address the lack of awareness and apathy that we know exists surrounding child poverty in the UK . The campaigning activities are vital to ensure that the public are aware of Barnardo's work and that Barnardo's continues to be positioned in the mind of the public as a modern and relevant charity to stimulate deservedness and provide a climate for fundraising and influencing”

Did you use real babies for the ad's?

“Yes we used babies of between two and fifteen weeks old who were bathed and then had special make up and petroleum jelly dabbed onto their skin to signify that they were new born babies. There was a nurse on the photography shoot as well as the babies' mothers who were able to swap stories and chat to the photographer who has three young children of his own.”

Aren't you encouraging young children to put dangerous objects into their mouths?

“The adverts are not targeted at small children and will be shown predominantly in news papers.

We photographed the babies separately and then superimposed the objects as a later date in order to create the illusion that the objects were in the babies mouths.”

My responses to the advertisements were of mixed messages. I can't agree that leading a life of poverty can nessacerally lead to a life of drug abuse and a life of squalor, it's the choices the child makes, and it is up to other people such as parents and drugs education teachers to try and deter their child from making the wrong decisions. In this advertisement they have provided a stereotypical outlook on people who live in poverty, this brings present a lack of sensitivity to the poor population in the UK , who's argument is that of offence to the poor population. The up roar that is concerning these advertisements in my opinion is exact. These adverts are offensive as it could create repute between the social classes of society and label these people with an image. The advertisements should be banned. I do not think that the target audience would sympathise with the children in these circumstances so therefore I think that the campaign is at loss.

I think they have succeeded in their aim to raise the awareness of child poverty and their brand awareness in the UK but through neglectful language they have failed the campaign by failing to reach their audience with a positive message. They make fair points that poverty can change a child's life and choices and may lead to missed opportunity but they are insensitive. The pictures implicate that people who live in poverty do not care for their children, it is in a very subtle way that this is put to the audience but I can see the subtle offence that the public may have picked up on. One million pounds was spent on this campaign and it was then later banned, this with care and sensitivity could have been avoided and successful.