The beauty of the shoe is accentuated by the setting. The setting is a classy hotel room in all gold decors. The gold curtains are closed altogether to ensure maximum privacy. The bed, not yet undone in its entirety, is covered by a white down comforter. It has another layer of metallic gold blanket with white embroidery. The gold blanket just about matches the shoes, but the shoes bold out with the fire red sole. The lamp on the night stand is beige but has gold fixtures. It does not appear to be illuminated yet the girl is perfectly visible.

The woman is apparently in the room with someone else. There is reason to believe there is another person with her because of the strong gaze in her eyes and the two half filled red wine glasses unclearly seen in the background. She is maintaining eye contact with her companion as she lets her hair down. Her mouth and legs being slightly open go along with the idea of not showing too much, created by the peep toed heels she is wearing. This gives the viewer the sense that she is ready for “action.” She seems to be leaning forward on the bed, guiding her mate closer towards her. Her way to lead him is silent but direct due to the strong facial expression she is displaying. Cesare Paciotti details the love for her shoes by showing that she does not take the time to remove them. The model keeps them on because it allows her to feel arousing. Her long legs highlight the exquisiteness of the high class, elegant shoes.

Displayed in the bottom right corner is the name of the company, Cesare Paciotti, in bold white letters with a small dagger between the names. Cesare Paciotti is responsible for the exotic mood in the room. The company's merchandise is what made this woman look sinful. The dagger is an emblem of the company which comes to show how sinful and naughty a person can become when wearing their products. The idea created by the ad leads the consumer to believe wearing these shoes or any shoe from Cesare Paciotti will get you in a wealthy, classy room such as this one. Thoughts of who else can be in the room because of the two wine glasses roam in the mind of the consumer. It can be implied that she was taken to the apartment by someone she attracted by her beauty. Her beauty is greater because of the shoes she is wearing.

The color black is frequently seen in the picture along with the gold. The direction of the light shows dark shadows all over the model's body. The dark shadows resemble her sneaky, seductiveness. It also allows the shoes to shine through because of the contrast in colors.The darkness is a display of sin. Once again, the thought of how far did these shoes take this woman? The shoes are located on a bed therefore the thought of sex is an option. Her feminine assets are covered by the dark shadows which allow the mind to go wild imagining what may be in the dark. The little black dress is appealing to the eye. It is petite and only covers a small part of her body.

This is type of woman typically idolized by women. Women fantasize to be as thin and flawless as the women presented by Cesare Paciotti. The model in this picture can be described as thin, white, and tall, with light brown hair. The dim lighting in the room gives her a bronze look. Her eye brows are long and thin. They are penciled in black to concur with her black eye shadow. Darkness is revealed in her eyes although she has light eyes. Her lips appear to be naturally pink and plump. She is not wearing lipstick or lip-gloss. Make up was applied to give her high cheek bones. High cheek bones are unique and make a woman more appealing to the eye. It gives her an exotic look an average woman does not possess. She is wearing a set of earrings that can be either bronze or a dark gold. They are also a part of Cesare Paciotti's collection.

The targeted consumers for this company are the emulators and the achievers. These are the people that do not feel the monetary value of the shoe can compare to the significance of their looks while wearing them. They are the consumers who can afford shoes starting at the price of four hundred dollars. The passion they have for haute couture will drive them to purchase many of the items in the collection. The need to stand out with such dashy attire and be the lady all men desire is what motivates these customers to spend all the money necessary.

Utilizing a woman that is admired by both genders is the perfect strategy to make a company have high sales.

This new drive has seen small to medium scale industries being created and run by ordinary Zimbabweans who previously did not dream of owning or running a business. While five years ago, people would jostle for jobs at factories in Bulawayo, Zimbabwe's second city and industrial hub, these days the slogan is: "Create your own job" and contribute to national development.

Government figures show that about 80 percent of the Zimbabwean economy is in the hands of small businesses, i.e. small farmers, small miners, small producers, small exporters and small marketers. All of these people combined form a big part of the economy.

The small to medium enterprises (SME) sector has grown to become one of the biggest employers in Zimbabwe, particularly at a time when employment within the formal sector has shrunk rapidly.

According to estimates from the Confederation of Zimbabwe Industries, at least 70 percent of Zimbabwe's working population is employed in the informal sector. This figure could rise as more and more people are developing their entrepreneurial skills through vocational training so as to be able to venture into product-manufacturing businesses.

Two young men in Bulawayo have demonstrated that building a successful business enterprise does not require one to have a Masters in Business Administration or plenty of capital, but sheer determination and focus.
The two, Derrick Dube and Easy Kazeze both aged 24, have been running a successful artifacts business along the Bulawayo-Beitbridge road, one of the country's busiest highways.

What started off as a hobby for the two young men in their backyards has turned out to be a vibrant business enterprise, earning their families much-needed income. Made from a special type of reed grass, their household range of products e.g. bar stools, hanging chairs, ornaments etc which are in demand locally are now finding their way onto the export market.

My success is a result of hard work and determination after years of suffering. I could not get a job because I didn't have any qualifications, in the end a friend convinced me to venture into business and become my own employer, said Kazeze.

This was not the case for his business partner, Dube, who was retrenched from a brick-making firm three years ago, when the company streamlined its activities following a dip in the construction business. "I toiled for years, trying to find another job, but companies were not employing anymore".

"I never really thought I could do something for myself, starting a business was never in my mind. I loved art so much and during my spare time, I used to make small ornaments which I displayed in my home. I never thought, this could be a talent that I could explore and develop," said Dube. Now, with a monthly turnover of around Z$55 million, the business has given their families a lifeline.

What makes their business enjoy so much success is the uniqueness of their products and the artistic flair exhibited in their designs. "We receive a lot of orders from visitors to the country, this way our products have attracted a lot of foreign customers. We get orders from as far as South Africa, Zambia and Botswana, this has helped us a lot," added Dube.

The business has also received a lot of support from locals who order products in bulk for sale throughout the country. The business has enabled the owners to buy equipment such as welding machines and it has also generated employment for three youths. "Our wish now is to expand our business and diversify our product range, but to do that we need capital," said Kazeze.

This is one of the major hurdles faced by local entrepreneurs trying to develop their businesses. The majority of small businesses are hamstrung by a lack of adequate financing, particularly in the absence of collateral security.

Government has however promised that it will do everything in its power to nurture and grow the small to medium scale sector. It has so far this year allocated a total of $55.4 billion in loan facilities to support small to medium enterprises. More than 3000 jobs have been created and a further 2000 sustained.

Addressing mourners at the national heroes acre recently, President Mugabe said "apart from a revolving fund for SME"s, Government was determined to establish bigger markets for locally produced goods'. He said, in order to equip business owners with the requisite skills that would enable them operate effectively; training in various business management programs was in progress in all the country's provinces.

However, questions have been raised concerning the potential of the emerging industry since the country does not appear to have adequate infrastructure already in place; it is also likely to face strong competition from already established centres such as Antwerp and London.

Botswana is the source of about 25 percent of the $13.1 billion worth of rough diamonds produced in the world each year, diamonds account for about 70 percent of the country's export earnings.

Marking the celebrations of the 25th anniversary of the Jwaneng mine which is the world's richest diamond mine, President Festus Mogae revealed that his country wants to become a diamond trading centre, comparable to the likes of Antwerp.

President Festus Mogae

Kago Moshashane

He noted that "out of the 16 cutting and polishing diamond companies which have been issued with licenses, only six of them are operational. He said companies have cutting and polishing facilities in places such as India and Israel, there is a need to include Botswana as one of the viable centers". He added that "while the country cared about its own diamond industry, it also cared about the international diamond industry".

Speaking on his return from the Antwerp Diamond Conference held in Belgium recently, the Deputy Permanent Secretary for the Ministry of Minerals, Energy and Water Resources "Kago Moshashane" supported the view that Botswana has the potential to become the next diamond cutting and polishing centre.

He said that "the country is going to trade at least US$500 million of its aggregated supply and that the balance will continue to be channeled to established markets such as Antwerp".

He expressed confidence saying that "as for our ability and capacity, the massive infrastructure that we are putting in place and the training of personnel that the country is carrying out speaks for itself. Other centres have their own well established markets for jewelery, it is unreasonable for any of them to feel threatened by the emergence of Botswana as an additional diamond trading hub".

It is now commonplace to find items made from cane in a wealthy persons home and also in restaurants, hotels and places of attraction.

Cane is derived from a type of palm plant, the stem of the plant is solid, strong and flexible, this makes it ideal for use in the manufacture of furniture, baskets and other woven products. It is easy to work with, requiring only simple tools and low-cost machines. Eighteen species of the plant can be found in Cameroon, however only three species have the required diameter, fibre wall thickness and density of fibrous tissue that make them most suitable for commercial use.

The increased demand for cane based products is proving to be a boon, many jobless Cameroonians are turning to the trade as a means of earning a living.

In Douala, those who design such products are clustered in different parts of the town, their goods are clearly displayed to attract customers.

24 year old Nwanawasa Paul has been involved in the trade for the past 7 years, he was previously jobless and got involved as a means of trying to earn a living, he soon discovered he had a natural ability with cane. We caught up with him to find out a bit more.

AG: What do you manufacture and what are the materials and processes you use?

NP: I produce chairs (sets), tables, baskets, cupboards and other general items, I use cane/ rattan to construct them. Larger sections of cane are used to create the frame and for strength while smaller pieces are interwoven to provide definition and beauty.

I use steam to bend the cane rather than a blowgun as it reduces discoloration and tarnishing through scorch marks. I then bleach the finished products to obtain uniformity of colour, this is especially important when cane from different species are used to make a product. I sometimes dip the cane in kerosene; this provides protection against insect attack. When I use varnish I apply it in two coats, I usually sand lightly before adding the second coat, this ensures an even and long-lasting finish.

AG: What is the profile of your customers?

NP: It varies, I have customers from all walks of life, both private and trade e.g. wholesalers and exporters, although exporters are the most difficult to come by.

AG: Why are exporters difficult to reach?

NP: The truth is I am not very well connected so I find it difficult to reach them.

AG: What other difficulties do you face?

NP: Rain, during the rainy season my activities are greatly interrupted. I can come up against material scarcity due to the fact that suppliers are also hindered by the rains.

AG: Do you work in collaboration with others?

NP: Yes, I need the expertise of a tailor who sews cushions, I also engage with carpenters who supply me with wooden components that I incorporate into some of my designs.

AG: Is business very good?

NP: The products I produce sell at between 2.5 - 500 pounds. I only know if I have made a profit at the end of the year when I prepare my yearly accounts.

AG: What is your goal?

NP: There are many. I dream of having a big factory that supplies wholesalers and exporters. In order to expand my business, I plan to seek the financial assistance of government and other organisations that promote small and medium size enterprises.

AG: Thank you for sharing your experiences with us.

In Cameroon, cane is considered an "open-access" resource that can be collected from forests, there are very few laws regulating its harvest and state control often does not adequately monitor its exploitation. Increasing urban growth has led to developments that are encroaching on forests and high demand for cane products has led to the threat of over-harvesting of the resource; this can lead to poor quality cane stems being used and thus inconsistent quality of products.

Cane is important at many levels in local communities, its exploitation through the cutting and trading of raw cane for transformation into goods, can occupy up to about 35 per cent of a households time. As it can be harvested all year round, it provides valuable cash income for much needed school fees and medical expenses

Cane is one of the most important non-timber forest products (NTFPs) in Cameroon. The gathering, selling and processing of it has many advantages and can help forest dependent people lift themselves from the margines of poverty.