Strong Positioning

Since the beginning of his campaign, Obama has the constant powerful slogans such us "Change We Need" and "Yes We Can". These slogans are relevant with America's condition. American is experiencing big economic crisis following President Bush's 2 terms presidency. It is understandable that American needs a new fresh leader who can bring significant changes for the Unites States. "Obama is the best hope for American's revival," The Australian Financial Review wrote is its editorial. And Uni Emirat Arab newspaper, The Gulf News wrote that only Obama can repair the damage of American' image in the Middle East. If foreign media can see it clearly, the U.S. citizen should be able to see better. Now the change has come.

Unique Quality (Differentiation)

In marketing world, we easily understand why Kentucky Fried Chicken seriously guards its original recipe. People will come to us for our unique values.

Although he is a freshman senator, Obama is excellent in history of America. He also has excellent speeches and good rhetoric. Beside his background is unique. Perhaps you could read why he is such a unique man in (http://www.newsflavor.com/Politics/US-Politics/The-Meaning-of-Barack-Obama-for-Black-Society.314567) Moreover, Obama has the solid economic team and chief strategist David Axelrod. They really helped him. In marketing a little bit different is more beneficial than a little bit better.

Powerful Social Media

Actually this is the main factor that brings Obama to the White House: powerful Social Media. Even the members of this Social Media Team were volunteers who worked about 12 hours a day to phone, email people or meet people in the street to help Obama raise his popularity.

And don't forget we live in new wave era, with Digitalisation as one of three main Driving Forces. (For more information you could read in http://www.bizcovering.com/Marketing-and-Advertising/What-We-Must-Do-to-Face-the-Roller-Coaster-of-Price.246991 )

In year 2008, 26% people get news from internet, 55% from television and 14% from printed medias. Besides his advertising in television, Obama has official site Barackobama.com that the contents are more varied than Hillary Clinton's and John McCain's. Obama also used Facebook and Twitter. In Facebook, Obama has around 2.260.720 supporters comparing with McCain who has 598.271 supporters.

The simple but important message here: in the future, everyone who is able to dominate the internet, will win many opportunities. Yes, We Can. Wish you all great success.

Facebook is one of the best social networking websites to join to aid in the building of your business. Over 35 million people and growing are members of Facebook. You can build some customer clientele, promote your business, and build important business contacts which will enhance your business. You can have deeper interactions with people to enhance their opinion and experience with your company. Utilizing Facebook to build your business gives you direct marketing toward anyone in your friends list.

Plus, your friends are automatically updated when you change anything in your profile. You can use this instant notification process to send sales information, company information, or new product releases.

Facebook is a great marketing tool that many businesses overlook because of its reputation as a college website. This is rapidly changing and everyone is on Facebook networking. Facebook also has many additional features that make it easy to interact and promote to the masses. Facebook allow you to easily without any hassle soft sell to other members. You have much more freedom on Facebook than other social networking websites to post links and other forms of media.

Many other social networking websites ban or delete you for selling and promoting. They have a no spam policy. A little or a lot of shameless promotion is not prohibited on Facebook. This makes it an excellent tool to use to build your business.

There Are Six Ways Facebook Can Help You Build Your Business

• The first way you can use Facebook to build your business is through branding. The popularity of Facebook along a diverse age demographics can be a great way to generate brand awareness as you build up your customer base.
• The second way to use Facebook to build your business is to use it to drive traffic to your website by posting links.
• The third way to use Facebook to build your business is to target specific vertical markets with specific business objectives. Facebook has searches and software that can help you find a particular demographic to add as friends or join in your group.
• The fourth way to use Facebook to build your business is to focus on client retention. Using the various features on Facebook to interact with potential clients or customers building a trusting relationship with them via Facebook.
• The fifth way to build your business by using Facebook is to engage the customer. Business is all about the customers and gaining as many as you can. Using Facebook you can entice people to learn about your brand, products, or service.
• The sixth way you can use Facebook to build your business is by reputation management. You can read what other consumers post about your business and brand. Majority of Facebook profiles are indexed in search results making your page automatically optimized.

This is a very cool helpful tool in promotion - good luck!

Firstly, a quick chat with any media buyer will deliver the anecdotal evidence. Even when ads targeted towards, young, college educated people are placed on Facebook, no one seems to be interested. Companies have been paying massive amounts of money to get their messages on to the site, and with Microsoft's finger in the pie, and a fresh spot in the Big 3 (Microsoft, Google) it's not hard to see why. The only problem is that despite having one of the largest and committed audiences, Facebook is ill equipped to provide advertisers with what they need. Namely, mouse clicks.

Click through rates are astonishingly low at 0.4% (Myspace is 0.10%), which practically means that for everytime million views, only 400 people actually click on the ad. What does this mean for advertisers?

Facebook is a complete waste of time.

But here's the most interesting part, as it's number of subscribers continues to grow the companies value will only go up, despite the fact that in real terms, it has no practical way of creating revenue. With Microsoft losing money every day of it's contract there is little hope for a renewal. So where will this leave Facebook?

Out in the woods, in desperate need of a new way to make money of it's audience. It seems that in terms of social networking sites, the people are there and they're listening, but only to each other.

For Yahoo it's all about morale and appearances and fresh blood. Facebook , now valued by Microsoft at 15 billion, have been sharpening their knives with surprising speed and finesse. Microsoft have a few more hard kicks left and Google has makimaki, but what does Yahoo have... AOL?

Some of the most interesting things about the way we understand the Internet have a tendency to surface when things are going badly. So what does Yahoo have to teach us about the way the Internet is evolving. For now, it is a caution sign, but tomorrow it could be a body bag.